Miles

1
Miles Snows 4 Generic Strategies

• Defender
• Prospector
• Analyzer
• Reactor

2
Defender

• Attempts to locate and maintain a secure market
  presence in a relatively stable product or
  service area
• Offers a more limited range of products or
  services than its competitors

3
Prospector

• Constantly looking for new opportunities and ways
  of responding to emerging market trends
• Likes change and uncertainty
• Operates within a very narrow product or service
  range

4
Analyzer

• Mixture of both defender and prospector
• Maintains stable market area while pursuing new
  opportunities in emerging markets

5
Reactor

• Has no strategy
• Responds whenever it is forced by market
  competition
• No consistent product/market orientation