Field Consulting Project

1
Field Consulting Project

• Marian Norwood
• Dolores OReilly

2
Background

• FE and HE 15 years
• Main interest Marketing and Ebusiness
• Acted as Consultant to Derry City Council, Town
  Centre Mgmt, SMEs
• Involved in TCS Programmes with Glendermott
  Enterprises Ltd, CPC Office Supplies Ltd,
  Galantas Irish Gold
• Research Papers on marketing competencies,
  relationship marketing and ebusiness

3
Aim of Module

• The major aim of this module is to enable
  students to further develop their skills in
  international strategic analysis to the level
  where they will be able to carry out an effective
  assessment of international issues facing any
  firm.
• The module will do this by requiring students to
  integrate their previous studies through carrying
  out a comprehensive international strategic
  analysis of a company-related international

4
Module Objectives

• On successful completion of this module students
  will be able to
• Obtain key international information
• Organise and then analyse the information using a
  variety of functional and strategic
  perspectives.
• Comment on the history of the issue and then
  develop scenarios reflecting future strategic
  options.
• Develop a report on the company and make a
  presentation to the company based on the report.

5
Initial Classes

• Working with companies
• Consulting skills
• Communicating with companies interviews,
  questionnaires and types of data
• Sources of information electronic and other
• Relating the issues to previous studies
• Relating the issues to future studies
• Presentation skills.
• The specific elements of the module will be
  company and industry specific and each group will
  use the skills and knowledge gained in previously
  studied modules to carry out its analysis in the
  designated company in consultation with staff
  associated with the module.

6
Week 1

• Introduction and explanation of the module
• Examination of previous related projects,
• selection of groups,
• selection of companies,
• integration of previous studies into project
  including presentation skills
• Objectives
• To provide an overview of the module and how the
  projects will be conducted
• Reading
• Handouts. Mc N Chapter 3.

7
Assessment

• A peer, self-assessed, and externally examined
  group presentation. (30)
• Comprising approx. 40 acetates and will last up
  to 40 minutes.
• To be made to a panel made up of external and
  internal members.
• A written report supporting the presentation.
  (70)

8
Getting Started

• Select a good group to work with! Students ready
  to invest time and energy, ready to start ASAP
  and get the job done
• Press early on in your group, and with your
  client to assure a clear understanding of the
  problem/question/issue your group will address

9

• Use your early discussions with the manager to
  make sure you gain as much understanding as
  possible about the industry/product/ market and
  nature of the company
• Seek out information before your first meeting!

10

• Seek first to agree on a clear definition of the
  questions/issues you are addressing
• Seek advice
• Break your project into milestones and segments.
  Set a project plan

11

• Work your plan
• Act on group problems immediately
• Read resources on consulting
• Set deadlines stick to them

12
Company 1 Sol Italia

• Agent importing organic Italian products into
  Northern Ireland, Republic of Ireland and the
  rest of the UK.
• Seeks
• Market overview
• Marketing Issues
•  

13
Company 2 DWP

• Specialist provider of business and data
  integration technology solutions
• Experience in Europe
• Investigate ROI and Netherlands market
• Possible channel partners
• Resource support available
• Routes to market
• Market trends

14
Company 3 Lucid

• Music Merchant product
• Integrated ebusiness, ecommerce and emarketing
  software aimed at non high street niche music
  retailers
• Improve profits by reducing operating costs
• Explore new market opportunities in USA,
  Australia and Europe

15
Company 4 NC Agricultural Engineering

• Manufacture industrial and agricultural products
• UK, Ireland, USA
• Seeks to target Scandinavia

16
Company 5 netsafe4all

• Proposed new secure access facility to facilitate
  parental control of childrens internet access
• Project in R D phase
• Potential global market
• Identify potential portal members

17
Company 6 Nuprint trimmings

• Self Adhesive Labelling products for clothing
  sector
• Seeks to penetrate ROI markets in food,
  pharmaceutical, electronic and general
  manufacturing sectors

18
Company 7 Rutledge Recruitment

• International recruitment service
• Healthcare, hospitality and industrial sectors
• Target markets USA, Middle East, India, and
  Philippines

19
Company 8 Censys Ltd

• Outsourcing call centre
• UK and ROI
• Target Market NE USA specifically
• Large Utilities and Healthcare Providers

20
Company 9 Bio-Kinetic Europe

• Clinical research for pharmaceutical industry
• US/Europe markets
• Target market Japan