Attitudes and Behavior II

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Attitudes and Behavior II
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Attitude - Behavior Review
Do attitudes lead to behavior?
Sometimes - it depends!!!!
Attitudes
Behaviors
Expressed Attitude

• Situational characteristics

• Attitudinal characteristics

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Does behavior lead to attitudes?
Behavior
Attitudes

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Why do actions/behavior influence attitudes?
Behavior
Attitudes

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Insufficient Justification Effect
Behavior
Attitudes
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Cognitive Dissonance
Behavior



Self-justifying attitude change
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Why do actions/behavior influence attitudes?
Behavior
Attitudes

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Self-Perception
Behavior




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• cognitive dissonance versus self-perception

Cognitive Dissonance
Self-perception
Assumption


Predictions


Applicability


Outcome?


Explains