Caitlin Friedman and Kimberly Yorio YC Media

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Caitlin Friedman and Kimberly YorioYC Media

• Co-founders and Principals of YC Media, a
  boutique public relations and marketing firm
  specializing in the food industry
• Co-authors of The Girls Guide To Starting Your
  Business
• Discusses decision to become business partners,
  networking, work-life balance, risk and the
  challenges of entrepreneurship