Achieving Benefits Through Change

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Achieving Benefits Through Change
ISIP Roadmap for Transformational
ChangeSupporting Materials Module D Building
Commitment to Change
Draft 0.5
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Introduction

• Presenters name here
• Presenters contact details here
• Further information
• http//www.isip.nhs.uk/

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Purpose
The purpose of these materials is to help ISIP
Leads and members of Programme Project Teams to
build commitment to change by

• Creating, delivering maintaining communication
  plans
• Increasing stakeholder awareness and acceptance
  of the need for integrated and transformational
  change
• Gaining organisational leadership commitment to
  share of benefits

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Creating, Delivering Maintaining Communication
Plans
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Roadmap for Transformational Change
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Roadmap Phase I
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Key Components of a Communication Plan

• Sequence of activities informed by
• Stakeholder groups
• Key messages by stakeholder group e.g. expected
  benefits
• Communication channels (the media to use)
• Responsible owners
• Measurable effects on behaviour

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Communications Revisited

• The building awareness and establishing benefit
  sharing arrangements activities in phase II will
  inevitably highlight new stakeholders and
  messages. At this stage plans should be
  re-examined to
• Identify new stakeholders
• Develop new key messages
• Reassess communications channels and the mix of
  media used for potentially new stakeholders
• Issue revised plan

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Maintaining Successful Communication
Scope Define Issues Identify Audience
Focus Stakeholder Engagement Behaviour and Key
Influences Define desired Behavioural
Goals Relationship to other Plans Resource
Review Intervention Mix - media selection
Revise Follow-up messages Re-examine changed
circumstances
Develop Planning Create Message(s) Agree LHC
Branding Assign Responsibilities Determine
Timetable and Tasks Pre-test Refine and Adjust
Messages
Implement Active Monitoring Spot other
opportunities Tackle Problems Refine and Adjust
Messages
Evaluate Processes Impact on Behavioural
Goals Measure Outcome Assess Costs
Source Adapted from National Social Marketing
Strategy For Health. http//www.nsms.org.uk/
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Increasing Stakeholder Awareness and Acceptance
of the Need for Integrated and Transformational
Change
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Roadmap Phase II
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Building Appropriate Mindsets Culture

• Traditional changes treated as external processes
  to be acted upon transformational change
  requires self-reflection and personal change
• Challenging established leadership styles and the
  culture of the organisation is threatening
• Necessary to respect the challenge faced by
  senior managers and clinicians
• Process requires experienced facilitators and
  expert knowledge

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Gaining Organisational Leadership Commitment to
Share of Benefits
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Roadmap Phase II
?
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Agreeing a Share of the Benefits

• Review future state as it affects each
  organisation
• Describe and agree future state process changes
• Commit to equitable principles for sharing
  benefits
• Agree organisational contribution to high-level
  total benefit to LHC

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Roadmap Phase III
?
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Building Commitment to Detailed Targets

• Devolution/communication of changes/ benefits
• Participation in design of changes and setting of
  stretching targets
• Wider stakeholder ownership middle managers,
  clinicians, patients
• Necessity of knowledge of transformational change
  processes

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Roadmap Phase III
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Promoting the Need for Change Management Skills

• Purpose create a critical mass of the
  organisations influential employees who will
  recognise the exent of radical changes necessary
• Involvement middle management, supervisors,
  project managers, staff groups involved in the
  change, consultants, unions, patients and
  suppliers will need to participate in the change
  process in an informed way. Training and/or
  communication with each of these groups will be
  imperative

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Checkpoint and Conclusion

• Do you understand how to
• Create, deliver maintain communication plans?
• Increase stakeholder awareness and acceptance of
  the need for integrated and transformational
  change?
• Gain organisational leadership commitment to
  share of benefits?

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Conclusion

• Presenters name here
• Presenters contact details here
• Further information
• http//www.isip.nhs.uk/

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Additional Slides
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Roadmap Phase II
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Roadmap Phase III
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Intervention and Communication

• The style of communication depends on the type of
  intervention
• Control - messages that enforce rules, such as
  hygiene standards
• Design - messages built-in to processes and
  facilities, such as building safety features into
  premises
• Educate - messages that build awareness, such as
  encouraging the use of folic acid by
  mothers-to-bed
• Support - supportive messages for example
  offering counselling or help with quitting smoking