Comfee Seats

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Comfee Seats

• By Gritzeli Vasiliki
• Zioga Magdalini
• Kapeti Anna
• Daggitsi Fotini
• Argyroudi Chrysa

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Introduction

• Main IT problems
• Reasons for IT problems
• Guideline Evaluation
• Internet
• E-commerce requirements
• E-commerce assessment

3
Introduction

• PEST Analysis
• SWOT Analysis
• Evaluation of Alternative Strategies
• Proposed Strategy
• Managerial Issues

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The main IT problems

• Inadequate SW and HW auditing
• No backup control procedures
• Inadequate control of individual PC buying

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Reasons for IT problems

• Lack of clear responsibility boundaries
• Ignorance of end-user needs during the past
• Lack of end-user trust due to dictating attitude
• IT department lacks authority to force adherence

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Guidelines

• Guideline 3 Essential
• The company must develop a security system
• Guideline 4 Necessary
• Confirms the lack of understanding
• The company must provide explicit guidelines

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Guidelines

• Guideline 6 Inadequate
• The Company Must
• Develop A Central Database
• Develop Internal Communication Systems
• Accounting Information System
• Manufacturing Information System
• Management Information System
• Data Security and Programming Controls

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Guidelines

• Guideline 7 Unspecific
• The company should develop the information center
  into steps
• Step One Creation of three groups of IT experts
• Technicians
• IT Researchers
• Internal Coordinators
  

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Guidelines

• Step two Creation of transparent request
  procedures
• Guideline 8 Superfluous
• Creation of distress among end users
• Guideline 9 Inadequate
• Security and Control
• Two backup copies for shared data
• Backup procedure for non-shared data

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Internet Policy

• Internet Access Should Be Given To A Number Of
  Employees
• Necessary because
• Enhances external communication
• Security and Control
• Smart Filter

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E-commerce requirements

• Hardware
• Central DB connected to e-bus. Server
• Data fed from central DB to e-bus. Site
• Internet Server
• Continuously on-line
• Connected to e-business server

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E-commerce requirements

• Software
• For e-business application
• For data transformation
• For automated order filtering
• For security
• Specialized IT people
• Order filtering
• Data transformation enrichment
• Technical support

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E-commerce assessment

• Supportive IT platform NO
• Investment Capital for HW SW YES
• Specialized IT people NO
• Hire new staff / Educate existing staff Time
  consuming additional HR problems
• Cost benefit principle High capital investment
  and long time period for results
• Overall assessment Reject/postpone e-business

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PEST Analysis

• Political environment
• Political safety Vs political instability
• Supportive Vs vague legal regulatory framework
• Economic environment
• Economic development Vs economic growth

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PEST Analysis

• Socio- cultural environment
• Individualism Vs collectivism
• Technological environment
• Advanced Vs Developing technological conditions

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SWOT Analysis

• Internal Strengths
• Market Leader in UK
• High product quality
• Financial resources
• Successful Marketing Strategy
• Weaknesses
• Mismanagement of IT resources
• Lack of interdepartmental coordination
• Unfavorable employee perceptions

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SWOT Analysis

• Opportunities
• Recent regulation support FDI in Balkans
• Low cost of labor
• Expectations for economic development
• Threats
• Cultural incompatibility
• High investment risk
• Corruption

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Evaluation of Alternative strategies

• Expansion in Balkans through internal development
• Advantages
• complete control of operations
• no profit sharing
• in depth knowledge of host market
• Disadvantages
• High investment costs
• Cultural geographical distance
• Low purchasing power

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Evaluation of Alternative strategies

• Expansion in Balkans via e-commerce
• Advantages
• Economies of scope
• personalized service
• low entry/exit barriers
• Disadvantages
• High risk before purchase
• Safety problems in transactions
• Limited use of e-commerce application

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New Strategy

• Joint venture with a Greek firm in Bulgaria
• equal portion of ownership
• sharing of management
• target group Businesses in Balkans

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New Strategy

• Country advantages
• low workforce expenses
• strategic geographical position
• lack of competition
• market growth

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New Strategy

• Partnership advantages
• geographical proximity
• cultural similarities
• sharing investment risk
• value chain linkages

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Managerial Issues

• Selection of Partner
• Organizational structure
• HR practices
• Asset allocation

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Conclusion

• The resolution of the current problems related to
  the IT resources is an important element for the
  successful implementation of the proposed
  strategy.
• It can also provide the basis for long-term
  strategic plans for the JV

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Conclusion

• Outcomes
• Market Growth
• Reduction of investment risk
• Profitability

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• THANK YOU VARY MUCH