Greedy

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Greedy

• By
• Alex Swank

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(No Transcript)
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Purpose

• To show that a warm sunny beach is not the only
  way to enjoy a beer
• Not too extreme
• Critique other aspects of the ad rather than the
  alcohol

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Audience

• People who drink beer to relax
• Not directed at those who drink hard liquor
• Other beer drinkers who dont have to be on a
  sunny beach to enjoy a beer

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Why I Chose This Ad

• Not the typical alcohol advertisement
• Not over-the-top compared to other ads
• Not too offensive or controversial
• Conservative and laid-back nature