The Jody F Millennium Experience:

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The Jody F Millennium Experience Demonstrating
the power of the Web
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The Jody F Millennium Grounded night of 7th
February First media release morning of
8th Website home page changed that
day Information delivery Media management In the
public interest
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Key components as to why the Website was so
successful Online strategy Background context for
Websitesposition in Service Delivery Infrastructu
re in place
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Online strategy Buy-in from Maritime Safety
Authority Board Involved talking to every
division of MSA Looked for where can onlin
technologies be used Discusses every online
technology, why or why not Incorporates e-Govt
initiatives Talked to our customers
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Background context for Websites position in
Service Delivery Online Strategy provides
Context Humanising the Technology Incorporates
e-Govt initiatives - but it must make business
sense, wed do it anyway Where can we get
smart operationally Website the key component
in service delivery What do our customers want
/need
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Infrastructure in place A full time Web
Coordinator Located in the Communications team
but closely linked to IT Development site
in-house Hosting in-house with instant FTP
access for updates Proactive content
procurement Commitment from Management
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The practicalities Daily process of
updating Press releases/updates, FAQs, Photos,
Policy Documents, webcam Dreamweaver /
HTML Refined system allowing time for other
operations
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Results - Statistics User sessions before 4600,
after 10000 200/day before, 400 after, peak _at_
650/day 48MB/day traffic before, 77MB after,
peak _at_ 133MB 1500 sessions on the photos page 650
downloads of National Oil Spill Response
Strategy
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Other Results Service to the Response
operations Service to the Media Service to
Government Service to the Public Compliments
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What would we have done differently More
information pre-existing More Publicity about
Website
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Conclusion Context is king Proactive content
procurement Website is key to service
delivery Infrastructure in place
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Thanks for listening Any questions?
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The Jody F Millennium Experience Demonstrating
the power of the Web