Case Study: SAMSUNG Reader Test

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Case Study SAMSUNG Reader Test
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What is the TecChannel Reader Test?

• Because of the increasingly extensive range of
  information available online,
  IT decision-makers and experts can lack an
  authentic, credible source of information. With
  our users' test laboratory we would like to fill
  the gap here and offer a platform that gives
  users the opportunity themselves to test products
  and gives manufacturers the chance to anchor
  their brands in the consciousness of the target
  group.

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Case Study Samsung

• Objective
• Generation of brand and product awareness within
  the target group of IT experts. Associating the
  brand with positive values.
• Advertising methods/materials
• Teaser box, logo, detailed blog postings,
  newsletter insertions
• Test appliances
• Period
• 4 weeks
• Results/click rates
• Posts x
• Visits x
• Impressions 1.23 million

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Conclusion

• Through the TecChannel Reader Test, Samsung
  succeeded not only succeeded in achieving a very
  high media reach, but also in creating a
  user-generated buzz in the intended target group.
  This made it possible to give a positive boost to
  the brand and lay the foundations for future
  sales.