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NEW EMPLOYMENT / NEW E-QUALITYdmmv KickOff
Presentation

• Saloniki, 19.3.2004

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agenda

• Dmmv brief profile
• The IT/Multimedia Sector in Germany
• Working in the IT sector in Germany
• Trends and visions for employment in the IT/MM
  sector Germany

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Dmmv brief profile

• Founded in 1995 / HQ Düsseldorf / Offices in
  Munich and Berlin
• Appx. 1000 members (incl. Companies,
  single-members, support-members, etc)
• Representing the Digital Economy in Germany
• Political level lobbying
• Economic level standards, legal issues,
  branch-marketing
• Social level learning, employment, etc
• Networked on a national level
• Dmmv network regional associations
• EMMAC European Multimedia Associations
  Convention
• Supporting/cooperating with other organisations
• FSM (self control for youth protection)
• Infonline ( online marketing measurement)
• D21
• And others....

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The IT and Multimedia sector in Germany
Multimedia products (agencies, consultants, Online
-marketers, E-learning)
Software
Interactive products (e-commerce,
e-content, E-services(email))
Digital Economy
Platforms (internet access)
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The IT and Multimedia sector in Germany

• Overall turnover of the Digital Economy in 2002
  107,8 Billion Euros
• In detail
• Software 46,7 Billion Euros
• Multimedia 9,4 Billion Euros
• Platforms 45,3 Billion Euros
• Interactive Products 6,4 Billion Euros
• The hype is over...
• ... the digital economy is now working according
  to the rules of the (old) economy !

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Working in the IT sector in Germany

• 4 main field of employment
• Management (project management, marketingsales,
  consulting)
• Content (concept, online-editoring, info-broking)
• Design (web-design, screen-design, 3d design,
  animations, games)
• IT (programming, webmastering, systemadminitrating
  )

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Working in the IT sector in Germany

• Who is working in the Digital Economy ?
• Average age 31 to 32
• Average time of employment 3 ½ years (since
  1999/2000)
• Qualification - nerds and degrees
• Mostly University degrees or autodidacts
• How many people ?
• Overall appx. 250.000 emplyees
• 10.000 freelancers
• 100.000 service
• 140.000 companies

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Trends and visions for employment in the IT/MM
sector Germany

• Qualification and experience are more balanced
  than in the beginning of the dot.coms !
• Companies are still looking for new employees
  (average 1/comp.)
• qualification-shift for unemployed or
  sector-aliens should increase !
• Freelancing in all areas becomes more and more
  popular
• teleworking is becoming more and more popular
  (increase of 40 / 17,3 of all employees in
  2002)
• Digitalisation of the economy !!!

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Thank you !