William G' Bennett

1
Get What You Want!

• William G. Bennett
• Vice President

2
What does your local chapter want or need?

• More members
• More involved members
• Motivated leaders
• Direction and goals
• Support from administration
• Funds for trips and events
• Events
• Name recognition branding
• What else??

3
Well almost every organization
4
USA Today, January 30, 2006
Augusta National Golf Club is often criticized
for not having female members. But when it comes
to playing golf at the famed home of The Masters,
women and men agree Many rate a tee time ahead
of having sex. That's what Golf Digest and Golf
For Women magazines found when they conducted a
gender survey exploring the behavior of male and
female golfers. The survey asked "You have the
opportunity to play Augusta National, but in
exchange you will have to abstain from sex for
one year. Do you accept the tee time?
Of the respondents, 32 of men and 31 of women
wanted the tee time.
5
Hardest Ticket to Get in Sports
http//www.masters.com/en_US/about/ticket.html
6
Who can help you get what you want?

• Students
• Administration
• Dental Societies
• Vendors

7
Who can help you get what you want?

• Students
• More members, more motivated leaders, more
  participation in events

8
Who can help you get what you want?

• Administration
• Supportive culture to allow and encourage events,
  time off for meetings, funds for travel

9
Who can help you get what you want?

• Dental Societies
• Motivate members
• Help show importance
• Administrative support
• Funds

10
Who can help you get what you want?

• Vendors
• Donation of funds and supplies for events and
  philanthropies, support in finding future
  practice, name recognition

11
How to get what you want
In his bestselling book, How to Win Friends and
Influence People, author Dale Carnegie presents
fundamental techniques in dealing with
people. His secret for doing that?
Become genuinely interested in other people.
12
What do they want from you?

• Students
• Administration
• Dental Societies
• Vendors

13
What do they want from you?

• Students
• Surveys, personal experiences they want to feel
  they have a voice, are making a difference
• Fun activities
• To have their problems solved (advocacy)
• To become a dentist (license)
• To get into residency (resumé)
• Easy interface people volunteer to fill roles,
  not voids

14
What do they want from you?

• Administration
• Culture of caring for patients and fellow
  students
• Positive press
• Ethical students who make good decisions
• Things to talk about
• Motivation for alumni
• Philanthropy
• Future alumni
• Easy interface

15
What do they want from you?

• Dental Societies
• Future members but also a new group to pull
  ideas from
• Positive press
• Ways to motivate other members
• Participation in activities and events
• Positive feedback to bosses (members, Executive
  Director, Association President)
• Easy interface

16
What do they want from you?

• Vendors
• Future customers
• Referrals
• Proxy goals
• Positive press
• Philanthropy
• Positive feedback to bosses!
• Easy interface

17

• Q So if all of our problems can be solved by
• the people whose best interests would be
  served to
• help us, why do we have any problems at all?
• A Perhaps we are not doing the best job of
• showing these groups the truth of the above
• statement.

18

Public sentiment is everything. With public
sentiment, nothing can fail. Without it, nothing
can succeed.
19
How do we give them what they want?
Strategery
20
How do we give them what they want?

• Stephen R. Covey, Habit 2
• Begin with the end in mind.

21
How do we give them what they want?
The Cheshire Cat's message is one you should
remember
If you don't know where you're going, it doesn't
make any difference how you get there. If you
don't have a plan, it doesn't matter what you do.
If you don't have an objective, who cares if you
ever reach it? If you don't take responsibility
for your actions, who will? And perhaps the most
important question of all If you won't lead,
then who will? 
22
How do we give them what they want?

• Do the right thing
• Create a positive reputation before you need it
• Reward exemplary behavior

23
How do we give them what they want?

• Improve the things you do
• Transform social activities into charitable
  events
• Encourage key participants to take ownership

24
How do we give them what they want?

• Start some things you should be doing
• Initiate ADPAC/StatePAC drives
• Create state dental student lobby days
• Begin SPEC chapters
• Enroll students in Great-West Life

25
How do we give them what they want?

• Tell others about the things you are doing
• Write press releases prior to events
• Invite media to appropriate events
• Engage administration and faculty
• Involve associations and vendors

26
How do we give them what they want?

• Praise others for the things they do for you
• especially the others who hold purse
  strings!
• Thank them publicly, privately, repeatedly
• Send thank-you notes to their supervisors,
  praising exemplary efforts

27
How do we give them what they want?

• Develop that relationship thing
• Its not just thank you and goodbye
• You will need deans, associations and vendors the
  rest of your life your chapter will need them
  long after you are gone.

28
Wanted

• Easy interface
• Permanent contact info (e-mail resource
  addresses)
• ASDApresident_at_mcg.edu
• ASDAtreasurer_at_mcg.edu
• Save-the-Dates cards
• Vendor letter
• Brochure
• PayPal account?

29
Wanted

• A good reputation

30
Wanted

• Transformed social events

31
Wanted

• Ownership

32
Wanted

• Ownership

33
Wanted

• Start-Ups Political Action Committees

GADPAC Chair Dr. Richard Weinman and
President-elect Dr. Mark Ritz present State
Senator Lee Hawkins, a general dentist in
Gainesville, with checks to finance his
re-election campaign.
RADM Roger Triftshauser
34
Wanted

• Start-Ups State Dental Student Lobby Days

35
Wanted

• Start-Ups Enrolling Great-West Life

36
Wanted

• Start-Ups Public Relations

37
Wanted

• Start-Ups Public Relations

38
Wanted

• Follow-Ups Tell the Story

39
When the Dean Gets What She Wants

• Everyones Happy!

40
If I can be of assistance to any of you, please
dont hesitate to contact me.

• William G. Bennett
• ASDA Vice President
• wbennettmd_at_mcg.edu
• 706.284.9600