Bezeq Presentation

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The Components of Engagement
Engagement Model
Identification with organization Self-motivated
Initiative
Attachment intention external champion
Meeting expectations
Attitude or emotional Attachment- retention
Links loyalty To active internal behaviours
like Investment
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?? ??????? (Commitment) ???????? (Engagement)
"??????? ?????? (Employee Engagement) ??? ????
??? ????? ?? ???????? ?? ??????? ??? ???????
?????? ?????? ????? ??? ???? ??? ???? ???" The
things they do for love (Harvard Business review
2004) "???? ?????? ???????? ??????, ?????
?????? ?????? ?? 57 ??????? ?????? ???? ???
????? ?????. ????? ??????, ?????, ??????, 20
????? ??????? ?????, ?????? ?? 87 ????? ???
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www.corporateleadershipcouncil.com " ????
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• ??? ??? ??????? ?????? ??? ?? ???????? ??????
  ???-??
• ???? 2004 ????? ?- 62.3
• ???? 2005 ????? 18.5
• ????? 2006 ????? 1.8
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  ???????? ????? ???????,
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  "????" ????? (1.8)
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  ????? ??????? ?- 2006 ????? 2005
• ???? ????????
• ????? ??????? ???? ????? ?? 53
• ????? ???? ?????? ?????? ???????? ????? ?? 35.2
  
• ????????? ????? ?? 15.3
• ?????? ????? ????? ?? 27.3
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12
?????? ??????? ?-XXX ??? Benchmark
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15
?? ??? 630
1-2 603
2-4 587
4-6 718
??? 6 327
??????? ???? ???
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Employee Commitment
Type 1 (Passive)

• Identify with company
• Feel attached (want to stay)
• Internalize goals

Employee Commitment
Type 2 (Active)

• Willing to invest in job
• Go above and beyond

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???????? ??????? ??????? XXX
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Commitment Segments
Traditionally Loyal 16
Truly Dedicated 31
High
By cross-classifying the two types of commitment,
we can estimate the size of the commitment
segments within the organization
Type 1
Disconnected 38
Strivers 15
Low
High
Low
Type 2
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The 33 Countries Covered
Europe

• North America
• United States

• Israel
• Latvia
• Lithuania
• Russia (Moscow)
• The Netherlands
• Norway
• Poland
• Sweden
• Turkey

• Belgium
• Bulgaria
• Czech Republic
• Estonia
• Finland
• France
• Germany
• Great Britain
• Hungary

Asia Pacific

• Australia
• Hong Kong
• India
• Japan
• Malaysia
• New Zealand
• Philippines
• South Korea
• Taiwan
• Thailand
• Vietnam

• South America
• Argentina
• Mexico

• Africa
• South Africa

Taylor Nelson Sofres (TNS) is one of the worlds
largest marketing information groups with a
network of more than 200 offices in Europe, the
Americas, the Middle East and Asia Pacific. TNS
is listed on the London Stock Exchange.
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The Employee Commitment Matrix
High
Commitment to type of work
Low
High
Commitment to company
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Global Commitment to work vs. Commitment to
company
Work Average (57)
Company Average (51)
of the working population who are committed to
the work they do.
of the working population who are committed
to the company they work for.
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Global Committed to work, company or both vs.
Uncommitted to work and company
Country average (65)