Diapositive 1

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From Web 1.0 Leader to Pioneer in Web 2.0
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Worldwide Web by Lancôme
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Who Loves Men?
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Hypnôse Homme, first fragrance on second life
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Elettra Rossellini-Wiedemann
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The Hypnôse Dress project
The Hypnôse Dress project
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Lancôme's Eco-Chic Initiatives
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Juicy tubes tunes
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Press blog coverage
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Web 2.0 in Japan
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Web 2.0 in Japan
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Web 2.0 in China
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Kate Winslet revelation
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Second life PR event
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First video blog
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Bloggers partys
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Bloggers creations
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Lancôme Web 2.0 commitments

• Diversity. Different people, rich perspectives.
• Exclusivity. Be the first to know.
• Permanence. Long-lasting commitment.
• Respect. Appreciating a wide variety of styles.
• Openness. Always staying close to you.
• Transparency. Showing it to you like it is.
• Confidentiality. Respecting your privacy.