What makes a Movement

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From Turf Wars to Unity
Organization-Building Versus Movement Building
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Presenters

• Aspen Branch-Moore, Development Director,
• People Organized to Win Employment Rights (POWER)
• Mike Chavez, Communications Director,
• Californians for Justice (CFJ)
• Barbara Brenner, Executive Director,
• Breast Cancer Action Network (BCAN)
• Moderator sujin lee, Alliance Building Director,
• Movement Strategy Center (MSC)

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Question One
What is your organizations movement-building
vision?
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What makes a Movement?

• Strong Movements are Built on Strong
  Organizations
• Massive Mobilization towards Shared Goals
• High level of Trust Cooperation

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Why is a Movement Necessary?

• Problems in our communities are tied to
  structural causes
• Systems of oppression affect different
  communities differently
• Vibrant movement needed to create lasting change

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May 1st Alliancefor Land, Work Power

• Advances interests of low-income workers
  tenants
• Builds collective strength within movement spaces
• Helps us frame organizational work in a larger
  context

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Movement Building as partof CFJs mission and
vision

• Individual development
• Organizational development
• Communications strategy

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Bricks for building a movement

• Strong organizations form the foundation
• Strong alliances that go beyond tactical level
• Shared support.

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Breast Cancer Action

• Information

• Newsletter, website, toll free
• Organizing
• Outreach, Legislation, Media, Treatment Issues,
  Direct Action
• Policy Advocacy
• Founded in 1990

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Breast Cancer Action

• Movement-building vision
• Everyone gets care
• Treatments work
• Eradicate environmental causes

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BCA Movement-Building Agenda

• Build change from the ground up
• Educate the public
• Empower individuals
• Self care
• Social change activism

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Question TwoHow do you see the
relationship between organization-building and
movement-building?What opportunities and
challenges does this present?
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Movement andOrganization Building

• Movement Building and Organization Building are
  NOT always complimentary
• Movement Building Orientation is necessary for
  Long-Term Organizational Success

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Movement Building Opportunities

• Advances immediate interests of our constituency
• Allows us to share best practices and sharpen
  strategy
• Expands resources for fundraising

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Movement Building Challenges

• Scarce resources towards social justice, movement
  building work
• Foundation push groups to compete
• Overlapping pools of grassroots support

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Lessons of Alliance Building

• Lets be real Alliances take resources
• Organizations are wary of committing, and they
  should be.

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The Campaign for Quality Education

• Purposefully diverse group of organizations.
• Intentional in making sure leadership is at least
  50 organizations that have a base.
• Sharing expertise in order to build capacities of
  member organizations.

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Challenges to Movement Building

• Capacity (Duh).
• Being supportive, selectively.

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BCAs Role in the Movement

• Many organizations, little agreement strategy
  or policy
• BCA outsider approach
• Move agenda forward
• Broaden the movement

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BCAs strengths in the movement

• Grassroots based
• Connected to community
• Independent
• Thoughtful, critical analysis
• Useful information

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Organization/Movement Building

• Many breast cancer organizations
• Need transparency/accountability
• www.thinkbeforeyoupink.org

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Opportunities/Challenges

• Challenges
• Public confusion
• Hype about progress
• Opportunities
• Work from social justice frame
• Clear policy on corporate support
• Unique public education campaigns

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How are you resourcing your movement-building
work?
Question Three
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Resourcing POWERsMovement Work

• Foundation Support
• Grassroots Fundraising

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Resourcing POWERsMovement Work

• Foundation Support
• Open Doors
• Joint Proposals
• Funder Briefings
• Grassroots Fundraising

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Resourcing POWERsMovement Work

• Foundation Support
• Grassroots Fundraising
• Donor Cultivation
• Earned Income Initiatives
• Fundraising as Organizing
• Inspire Local Grassroots Support

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Resourcing POWERsMovement Work

• Long-Term Plan Needed

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Resources for Education Arena

• Foundations account for vast majority
• Major donors
• Trying to seed the grassroots funding

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Funding Alliance Work

• Foundations want to fund different groupings
• Funding imbalances within the alliance
• How to support groups with less resources

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Collaborative Fundraising

• Collaborative grants
• Re-granting to smaller organizations
• Building fundraising capacity of smaller groups

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Resources in breast cancer

• Money floods into breast cancer
• No one knows how much
• People want to give
• BCA provides critical lens
• Money well spent?
• Do people know what they are supporting?

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BCAs fundraising strategy

• Support from individuals is key
• gt50 of organizational budget
• Inspires foundation support
• Distinguish BCA from other organizations
• Build/detract from movement

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You dont ask, you dont get

• Individual fundraising is hard
• Time consuming
• Need to hear no
• You dont ask, you dont get
• Build close connections to BCA and the movement