RUFF the pet specialist of Boston

1
RUFF the pet specialist of Boston
5.13.2003

• Alan Petit
• Nico Hiller

2
Introduction

• RUFF Target Market
• Boston area pet owners who are computer savy
• Varying age demographics
• Web Site Technologies
• ASP
• HTML
• Javascript

3
Initial Web Site Objective

• Name recognition
• Market Penetration
• Gain User Base

4
Demonstration of RUFF

• The second interactive prototype
• http//www25.brinkster.com/ruffdog

5
The Formal Usability Study

• Scenarios
• Browsing the Main Menu
• Booking of Grooming
• Logging On to RUFF
• Searching

6
Factors

• Factor 1 providing a summary on each following
  page or not.
• Factor 2 using tabs to describe how the topics
  on our main page are categorized.
• Factor 3 having all the features integrated
  with each another or having them work for their
  own.

7
Response Variables

• Does the user understand what he/she is currently
  doing?
• Does the user understand when he/she finished one
  task?
• Is the user satisfied with how he is doing the
  tasks?

8
points learned by conducting the usability study

• navigation buttons are fine
• The search functionality provides additional help
  for finding items
• The FAQ helps the user to orient
• grooming is easy to use
• start page is confusing to all our participants
• too much information
• doesnt categorize

9
Plans for the Last Iteration

• Tabs for the main page
• Reduce the amount of information on it
• Integrate the log-in into the program

10
Most interesting or useful lesson learned

• Heuristic evaluation is good
• Combined with testing its better
• Meet early with real users
• You are never done, people will always find
  things to improve
• Thinking aloud discovers lots of wrong thinking
  of the team.