CHAPTER 3 Internet Marketing Business Plan Event

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CHAPTER 3Internet Marketing Business Plan Event

• Scenario
• This event requires you to research and design a
  plan to start or improve an existing Internet
  marketing business.
• Your business plan will be based upon research
  and conclusions that are supported by your
  findings.

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CHAPTER 3Internet Marketing Business Plan Event

• Description
• This project consists of two major parts the
  written document and the oral presentation.
• The project will be completed by one to three
  students.
• All participants must present the project and
  respond to questions asked by the judge/audience.
• The oral presentation will include ten minutes
  for students to explain and describe the project
  followed by five minutes for the judges question.

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CHAPTER 3Internet Marketing Business Plan Event

• Description
• Parts of the written Internet marketing business
  plan include the following
• Executive Summary
• Introduction
• Analysis of the Business Situation
• Planned Operation of the Proposed
  Business/Product/Service
• Planned Financing
• Conclusion
• Bibliography
• Appendix

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CHAPTER 3Internet Marketing Business Plan Event

• Performance Indicators Evaluated
• Identify the potential for Internet marketing.
• Design and conduct a marketing research study to
  identify the potential for Internet marketing.
• Conduct marketing research.
• Prepare a written proposal for an Internet
  marketing business based on the market research.
• Request financing for the proposal in a
  role-playing interview with a bank or venture
  capital official.