Tourist text

1

• Tourist text
• Mostly info/advertising material
• brochures
• information leaflets
• booklets
• promotional material
• Letters emails faxes order forms
• Contextual features e-text, posted material,
  material distributed at info points

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• Tourist brochure -1-
• The translator has to produce a TT which is
  ultra-functional in guiding tourists around a
  city, a museum, a monument, etc
• Descriptive text freedom for the translator to
  use the most appropriate strategies to recreate
  the same communicative/pragmatic effect of the ST
  but

3

• Tourist brochure -1-
• careful pre-translation planning of those changes
  necessary to fulfil the requirements of the text
  type, communicative event, target reader
• Decision making
• What we choose to make salient from the
  perspective of a particular language and culture
• English tourist brochures tend to objectify
  experience while those in other languages tend to
  subjectify experience (Hatim Munday 04)

4

• Tourist brochure -2-
• Other tourist brochures are not quite
  descriptive
• promo material of a tourist site/hotel/etc
• It has also to contain some persuasive writing to
  induce the reader to go/visit/buy/etc

5

• Main features
• ? paratactic sentences (each clause on an equal
  footing).
• ? Cohesion conjs, punctuations, anaphoric
  cataphoric devices, deictics)
• ? Widespread use of deictics such as personal
  pronouns and possessives to give a sense of
  shared knowledge/involvement
• ? Imperatives exhortative expressions
• come and join etc
• ? High presence of adjectivals to describe and of
  comparatives superlatives
• Simplified presentation of info

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• glossari
• http//www.stile.coventry.ac.uk/cbs/staff/beech/BO
  TM/Glossary.htm
• http//app.stb.gov.sg/asp/tou/tou08.asp
• http//www.sociologia.unimib.it/wcms/file/material
  i/1652.pdf