LUNAR MEN

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LUNAR MEN
Joseph Wright, The Alchemist
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Joseph Wright, Experiment on Bird with Air Pump
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MATTHEW BOULTON (1728-1809)

• Toy maker
• Soho Manufacturing
• Inventor
• Factory system, machine-based production
• Partnership with Watt, Wedgwood

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Candlestick from Boulton manufacturing
In Birmingham
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From the Boulton works
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Ormulo design Beaten gold applied as ornament
to furniture, vases
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BOULTONS HOME IN OUTSIDE BIRMINGHAM
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BOULTONS SOHO FACTORY
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JOSIAH WEDGWOOD(1730-1795)

• Pot maker
• Experimenter, inventor
• Etruria Works machine-driven mass production of
  quality china
• Partner with Erasmus Darwin
• Defender of personal freedoms, open society
  anti-slavery

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To produce plain cream ware, and especially
highly decorated porcelain, Wedgwood needed very
sophisticated chemical technology
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(No Transcript)
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The Factory at Burslem factory (bring workers to
one spot) apply water power or steam power to
turn the lathes invest in chemical research
encourage good work from employees (good pay
good working conditions close management-labor
relations)
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ETRURIA Wedgwoods main factory
Wedgwood Boulton pioneer all the techniques of
modern manufacturing mass sales factory
production machine-production linking of
science technology systematic info. about the
market shaping leading the market employee
relations developing a sales network
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TO SELL HIS POTS, WEDGWOOD BECOMES VERY
INTERESTED IN TRANSPORTATION, POSTAL
COMMUNICATION, INSURANCE, BANKING, STORAGE
SYSTEMS
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LONDON SHOWROOM FOR WEDGWOOD PRODUCTS WEDGWOOD
PIONEERS RETAIL SALES SALES NETWORKS
ADVERTISING SHOWROOMS MARKET RESEARCH (WHAT DO
PEOPLE WANT?) MARKET CREATION (ENCOURAGE
PEOPLE TO WANT THIS!)
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An active ABOLITIONIST, Wedgwood mass produced
this abolitionist symbol an enslaved person with
the motto AM I NOT A MAN AND A BROTHER?
Receipt from Wedgwood Co.
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WEDGWOODS TOMB