LOW COSTNO COST PUBLICITY FOR EDUCATION

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LOW COST/NO COST PUBLICITY FOR EDUCATION
other ED NEWS

• July 31, 2004
• Presented by
• Ellen Kane, CPIM
• Executive Director, Region 7

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OBJECTIVES FOR TODAY

• Know resources available to
• VP Ed
• Marketing/Publicity officers
• Provide simple tool to promote chapter and
  increase awareness of APICS
• Provide latest Ed info to chapters
• GOAL Make chapters successful in their
  Educational endeavors

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AGENDA

• Survey of Educational Programs in Region
• Common problems for all
• Newspaper public relations no cost, develop
  relationship with business editor
• Other marketing activities within the region?
• Education Resources Education Tidbits from
  Listserves
• Wrap-up of Session

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Educational Survey by Chapter
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COMMON PROBLEMS

• Declining Enrollment
• Limited for Marketing/publicity
• No/Limited Marketing skills within chapters
• Others?

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PUBLIC RELATIONS (PRESS RELEASES)

• Definition of Public Relations
• Why do Press Releases?
• Mechanics of Preparing the Press Release
• Submitting the Press Release
• Evaluating Effects of Press Coverage
• Other Resources for Publicity

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DEFINITION OF PUBLIC RELATIONS

• Public relations is the formal way in which
  organizations communicate with their public
• communication that is planned and coordinated by
  professional communication managers.
• - Public Relations Society of America (PRSA)

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MECHANICS OF PREPARING THE PRESS RELEASE

• Topics suitable for Press Releases
• Election of Officers
• Professional Development Meeting
• Classes and Seminars
• Develop a Basic Template (examples to follow)
• Identify Local Newspapers
• Sections Suitable for the Announcement
• How to Contact Them (Web research)
• Who Gets Submission

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SUBMITTING THE PRESS RELEASE

• Identify Method Preferred for Submission
• Include Photo of Speaker if possible
• Send Press Release at least 2 weeks in Advance
• Develop Relationship with Editor
• Invite to an Event
• BE PERSISTENT! Eventually It Will Run

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EXAMPLES OF PRESS RELEASES

• Templates Instructions are now on Region 7 web
  site on the Chapter Resources page in the Region
  Forms section
• Link to http//www.apics7.org/pressrelease.htm
• Included are Templates and Examples
• Lets Look at Them Now

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Press Releases on Web-Page 1
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Web PR Page 2
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Web PR Page 3
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PDM Template
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PDM PR Example
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PRESS RELEASE RESOURCES

• Region 7 Web site-Chapter Resources-Region
  Forms-Chapter Press Release Instructions
  Templates at top of page
• http//www.apics7.org/archives.htm
• C-Manuals from Society
• Chapter Public Relations Manual (01023)
• Chapter Marketing Manual (01030)
• Society-Membership-Chapters-Volunteers section of
  www.apics.org web site
• Internet to identify newspapers contact info in
  your area

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Los Angeles Times Contacts for Metro News (for
local information)
Los Angeles Edition (Metro)Deadline No later
than one day before an event.News hotline (213)
237-7001, ask for City desk.Fax (213)
237-4712.E-mail metrodesk_at_latimes.com Orange
County EditionDeadline One week before
event.News hotline [phone].Fax (714)
966-7711. E-mail ocletters_at_latimes.com
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Los Angeles Times Contacts for Metro News (for
local information)
Valley Edition Deadline One day before an
event.Main number [phone], ask for
respective desk.Fax [phone] (818)
772-3338.E-mail valley_at_latimes.com Ventura
County EditionDeadline No later than one day
before an event.News hotline [phone],
ask for City desk.Fax [phone] (805)
653-7576.E-mail ventura_at_latimes.com
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APICS PR Resources2
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OTHER MARKETING ACTIVITIES GOING ON?

• For discussion back at your chapters
• What activities are worthy of PR?
• Can you spotlight any companies in your area
  (plant tours, etc.)?
• ID Benefits received from your educational
  programs (testimonials from students/companies)
• Group Marketing Activities

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EDUCATION RESOURCES

• APICS web site (Instructor center secret
  location) http//www.apics.org/InstructorCenter/
• Instructor Listserve
• A MUST if teaching or running Educ. Programs
• (sign-up form on Instructor Center)
• Exam Content Manual (for CPIM Prep classes)
• Train the Trainer/Learning Dynamics
• IDW at Conference in S.D. in October (5 hrs)
• Region VII November Phoenix Regional (6 hrs)
• Seminars C Manual no Ed C manual

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EDUCATION TIDBITS(RECENT HAPPENINGS)

• CPIM Versions Release Dates (PP CD Instructor
  Guide) Cost 85 for chapters.
• MPR V.3.0 (July 27, 2004)
• DSP V.3.0 (Due Aug. 30, 2004)
• Instructor Helpline through APICS
• 800-444-2742 x2250. (24 hr turnaround)
• Lifelong Learning Credit to pay for Education
  (IRS Rules http//www.irs.gov/pub/irs-pdf/p970.pd
  f
• Passing of George Plossl in April, 2004

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WRAP-UP

• Did you receive value from this session?
• What topics would you like to see covered in
  future Educational breakouts?
• Suggestions for improvements in Ed. Breakouts?
• FILL OUT EVAL FORM AND TELL US WHAT YOU THINK!

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APICS Instructor Center
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APICS Inst Ctr-P2
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(No Transcript)
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(No Transcript)
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EX of Feedback Log
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EX of Net Change doc
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Intl Conf-IDW
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R7-IDW Workshop