Advanced Internet Services prof' dr Michail Smirnov

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Advanced Internet Servicesprof. dr Michail
Smirnov

• Group Communication
• Social aspects

Justyna Zander ERASMUS student Matr. Nummer
227966 17.06.2004
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Overlook
"....communication is a tool, a progressive
invention, which reacts upon mankind and alters
the lives of every individual and
institution. Cooley H. Social Organisation.
New York Charles Scribner's Sons, 1916

• Motivation
• Problem
• The main approach in the world
• Group Communication Model evaluation
• Experiments
• Summary
• Bibliography

3
Overlook
"....communication is a tool, a progressive
invention, which reacts upon mankind and alters
the lives of every individual and
institution. Cooley H. Social Organisation.
New York Charles Scribner's Sons, 1916

• Introduction
• Concept of group communication
• Research on group communication Models
• Detailed description of one proposed Group
  Communication Model
• Experiments - social behaviour considerations
• Conclusions

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Motivation (1)

• Social issues are key to success in work, and
  have become especially complex in IT workplaces.
• Socio-technical issues, especially those
  concerning IT, are crucial for understanding
  today's world, e.g., for being a good citizen of
  your city, your state, your country, and your
  world.
• In fact, social and ethical issue occur
  everywhere in life, not just at work.

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Motivation (2)

• Computer systems are
• designed, built and used by people
• components in larger socio-technical networks
  that include human beings
• used for entertainment, finance, defense,
  transportation, shopping, dating, spamming,
  studying, etc.

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Motivation (2)

• The success of a system is determined by the
  community of people who use it.
• Hence social and cognitive issues should be
  addressed in designing, building, evaluating and
  maintaining computer-based systems.
• Sadly, such issues are rarely taken sufficiently
  seriously, and as a result, many systems that are
  built cannot be used as intended, even more
  systems are abandoned before completion, cost and
  time overruns are more the rule than the
  exception, and user dissatisfaction is high.
• The lesson - very hard to learn, and very costly
  to ignore.

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Overlook
"....communication is a tool, a progressive
invention, which reacts upon mankind and alters
the lives of every individual and
institution. Cooley H. Social Organisation.
New York Charles Scribner's Sons, 1916

• Motivation
• Problem
• The main approach in the world
• Group Communication Model evaluation
• Experiments
• Summary
• Bibliography

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Methods of work (1)

• I am studying by searching Internet to introduce
  some theory in the field of social aspects of
  Group Communication.
• I would like to create a model of GC, analyse and
  test it, and, finally, take proper conclusions.
  These are also the aims of my work.
• I will try to assess the difference between group
  communication in human psychology (social
  psychology) in different environments and under
  different conditions.
• The attempt is taken on social issues, but I am
  obliged to focus the attention on cultural, and
  economical problems as well.

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Methods of work (2)

• Moreover, I would like to provide some
  experiments concerning testing of messages
  interpretation and give You the results in the
  form of appropriate graphs.
• Afterwards I would like to sum up my work and
  present my point of view.

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Schema of communication system
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Communication process schema
Received, understood Meaning
message
Meaning
CONTEXTS, CULTURES, CHANNELS, MEDIA
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Communication process definition

• The field of communication focuses on
• how PEOPLE
• use MESSAGE
• to generate MEANINGS
• within and across various
• CONTEXTS,
• CULTURES,
• CHANNELS,
• and MEDIA.

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Overlook
"....communication is a tool, a progressive
invention, which reacts upon mankind and alters
the lives of every individual and
institution. Cooley H. Social Organisation.
New York Charles Scribner's Sons, 1916

• Motivation
• Problem
• The main approach in the world
• Group Communication Model evaluation
• Experiments
• Summary
• Bibliography

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Group communication Model

• Lewins Field Theory Systems Theory
• Robert F. Bales Interaction Process Analysis
  (IPA)
• Bales Interaction Process Analysis

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Overlook
"....communication is a tool, a progressive
invention, which reacts upon mankind and alters
the lives of every individual and
institution. Cooley H. Social Organisation.
New York Charles Scribner's Sons, 1916

• Motivation
• Problem
• The main approach in the world
• Group Communication Model evaluation
• Experiments
• Summary
• Bibliography

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Group Communication Model

• Model assumptions
• Group - consists of more than 1 person.
• Group communication in social meaning can be
  defined as a communication between a group and at
  least 1 person or communication between two
  independent groups.

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Group Communication Model evaluationTechnical
concepts versus human factor
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Group Communication Model
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Group to group communication scenario
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Experiments
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2

• I was the speaker to 4 different groups.
• The aim was to check
• Frequency of different phases of the model
• Time of duration of those phases (in seconds)
• Understanding level (to which extend the members
  of the group have understood my speech)
• Relation between speaker and group (family,
  co-workers, friends, strangers)

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4
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Speech to 1 person or to a group
listener
group of listeners
BEHAVIOUR
BEHAVIOUR
speaker
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Group classification - behaviors assumption vs.
results
Family
Friends

• The darker the colour, the better understanding
  quote

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Experiments results
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Overlook
"....communication is a tool, a progressive
invention, which reacts upon mankind and alters
the lives of every individual and
institution. Cooley H. Social Organisation.
New York Charles Scribner's Sons, 1916

• Motivation
• Problem
• The main approach in the world
• Group Communication Model evaluation
• Experiments
• Summary
• Bibliography

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Summary

• Concept
• ..
• Sociology
• Technology

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(No Transcript)
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Thank You for Your attention !!!
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Bibliography

• http//cm.bell-labs.com/cm/ms/what/shannonday/shan
  non1948.pdf
• http//cm.bell-labs.com/cm/ms/what/shannonday/shan
  non1948.pdf
• http//physinfo.ulb.ac.be/cit_courseware/research/
  theories2.htm
• http//zimmer.csufresno.edu/johnca/spch100/5
• http//teleduc.nied.unicamp.br/pagina/publicacoes/
  1_japao_ichc2000.pdf
• http//www.rnib.org.uk/xpedio/groups/public/docume
  nts/PublicWebsite/public_vis39.hcsp