MGT 499 - Strategic Management

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MGT 499 - Strategic Management

• Walter J. Ferrier, Ph.D.
• Office 455X
• Tel [phone]
• E-mail wallyf_at_pop.uky.edu
• Web www.uky.edu/wallyf

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Comments from the Fortune 500

• Need to change culture need big picture view
• Keeping track of competitors / customers is
  everyones job
• Cross-functional integration
• Strategy
• Problem-solving
• Decision-making
• Good ideas get killed on their way bubbling up
  because they bubble straight up instead of
  circulating around first. (same with information
  flows)

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Course Perspective A View from the Top
Top Management

• Functional Management
• Marketing
• Production
• RD
• Logistics
• Acct./Fin.

Value-adding Activities
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Medium-Term Benefits
Top Management
You
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definition Strategic Management -- The set of
commitments, decisions, and actions required to
achieve competitiveness.
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Strategic Management Course Content

• What is it? What do CEOs do?
• Analysis of industries and competition
• Business-level strategy How to compete
• Competitive dynamics Head-to head rivalry
• Corporate-level strategy Managing the portfolio
• Strategic management of the multinational firm

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MGT 499 and Your Personality?
Thrive on Dynamism
Need for Stability
Management as art or craft.
Management as science.
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Your Expectations

• What do YOU want out of this course?
• Useful frameworks
• General knowledge
• Ability to integrate
• Big picture perspective
• ???
• What motivates YOU?

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Pedagogical Approach

• Real-world business cases current events
• Textbook readings
• Videos
• Written and oral case report
• Web-based strategy simulation
• Class discussions/participation

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Grading
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Books and Readings

• Strategic Thinking (De Kluyver)
• CAPSTONE Subscription (...details later)
• Johnny Print Case/Readings Ryka, etc.
• Harvard Business School (HBS) Case Packet

• IBP and Meat Industry
• Cereal Industry
• Airlines Industry in 1995
• Starbucks
• Apple in 1999
• Red Hat - Linux

• Webvan
• Pennzoil
• Monsanto Age of Biotech
• Monsanto March into Biotech
• DNA Plant Technology
• How to fight a price war

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LISTSERV

• Subscribe
• 1. Send E-mail to LISTSERV_at_lsv.uky.edu
• 2. Put the following text in the message body
• subscribe MGT499DAY Hal Mumme
• 3. Reply to confirmation with ok in body
• Sending Mail
• to MGT499DAY_at_lsv.uky.edu
• See instructions on MGT 499 web page

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No signature!!
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No signature!!
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Internet Resources

• www.uky.edu/wallyf
• cbs.marketwatch.com
• cnnfn.com
• www.nyt.com
• www.strategy-business.com
• others

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Keys to Case Study

• Issues and outlook Whats the problem?
• Information Whats relevant?
• Alternative solutions What are the choices?
• Decision criteria How to decide?
• Making the call What is best solution?
• Action plan Steps for implementation?
• Evaluation and impact Will it work?
• See sample case on course website

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Keys to Participation
How . . .
When . . .

• Identification of key issues
• Significant analysis
• Logical synthesis of discussion points
• Identification of new alternatives
• Suggestion of plan of action
• Identification of key assumptions
• Meaningful summary

• Open a case
• Contribute to middle
• Linkage with text reading
• Summary, synthesis, resolution, or closure
• LISTSERV discussions

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Evaluating Participation
Quality of Comments


-
0
Frequency and Volume of Comments
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Strategic Management in the News

• Low price leader / Price cutting
• Differentiated player / Unique product or
  marketing approach
• Market pioneer / Innovator, first-mover / New
  products, etc.
• MA / Restructuring / Turnaround
• Alliances / Joint ventures
• New international markets / off shore production
• New plants / equipment / efficiency processes

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Corporate Social Responsibility Project/Briefing

• Influence of socio-political factors on strategy
• Genetic engineering-based industries/firms
• Napster
• Firestone
• Pharmaceutical industry/firms
• Gun manufacturing industry/firms
• Microsoft vs. Netscape
• Tobacco industry/firms
• Mitsubishi