creative

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The
creative
city
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thinking
about
great creative
cities
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Drivers

• People make cities creative

• Hard and soft infrastructure supports

• Together generate a creative milieu

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Why do cities
need to be creative
The world is changing dramatically
Cities drive the creation of national wealth
Cities must adapt and innovate to survive and
compete
Creativity can solve intractable urban problems
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Why is culture
moving centre-stage
Urban competition Distinctiveness and difference
become key
Sameness, homogeneity and the monocultural dont
work
With economic restructuring culture seems like
the answer
Artists seem to be the stormtroopers of
gentrification
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Why should culture
be moving centre-stage
Culture both reflects and makes identity
Culture as a backbone or a shield
Culture generates or hinders the values to
survive and adapt
Culture has multiple impacts From
self-perception to economics
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Thinking culturally
Generates value and values
Establishes the point of difference and is
difficult
Project the city better into global consciousness
Value creativity as a form of capital
Helps identify, harness and exploit assets and
resources
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Thinking culturally
Everything is a resource
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Thinking culturally
Everything is a resource
The past
The present
The imagined futures
An intellectual tradition
Local enthusiasms
Local attitudes
Levels of confidence
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cities
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cities
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cities
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Thinking artistically
Legitimizes the use of the imagination
Encourages originality
Uses multiple intelligences
The arts are a medium to express culture and
creativity
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Creativity is the method
Makes more out of less
Multiplies potential
Sees connections between the seemingly
disconnected
Replaces coal, steel and gold as a resource
Thinking at the edge of your competence
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The Creative City
things to think about

• Culture, arts, creative economy or class or city

• Creative individuals, clusters, quarters or
  milieu

• Culture after thought / culture development

• The unique attributes of the arts

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The Creative City
Anything special about the creative economy

• Unique characteristics of the creative economy

• Distinctiveness A focus on the unique and
  special

• Symbolic value in a world dominated by signs

• Multiple, diverse impacts

• The sum is greater than the parts

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The Creative City
strategic dilemmas

• Culture as froth or a foundation

• Elite/prestige or community arts development

• Heritage the past or the contemporary

• City centres or peripheries

• Resident or tourist focused

• Changing image or reality Push and pull

• As a process of thinking or only an event

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great
cities
first tier
might be
New York
Shanghai
London
Paris
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great
cities
second tier
might be
Istanbul
Rio
Berlin
Sydney
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great
cities
third tier
might be
Havana
Florence
Barcelona
Seattle
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great
cities
fourth tier

might be
Austin
Penang
Siena
Oxford
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great
cities
fifth tier

might be
Obuse
Nagahama
Newcastle
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great
cities
what tier
might
Peabody be?
Lynn be?
Beverly be?
Salem be?
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great
cities
global node
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great
cities
national
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great
cities
regional
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great
cities
local
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great
cities
urban hierarchy
pitch at right aspirational level
be great in your context
understand characteristics of each level
work with your distinctive cultural assets
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great
cities
qualities
Of...
creative places
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great
cities
energy
vitality
dynamism
edginess
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great
cities
tranquillity
refuge
peace
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great
cities
encounter
exchange
discovery
exploration
trading
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great
cities
opportunity
can do
creativity
entrepreneurial
potential
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great
cities
memorable
identity
powerful
iconic
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great
cities
fine balance
order
wildness
cusp
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great
cities
inequality
squalor
grime grot
fear
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great
cities
resilient
adaptable
robust
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great
cities
hubs
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The Creative City
Lessons 1

• Very big cities dont care about being creative

• 2nd 3rd 4th tier try harder and now even 5th
  tier

• Every city is creative in its own way

• Making the most of what youve got

• Is the culture open to creativity

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great
cities
Australia
Sydney
Melbourne
Brisbane
Adelaide
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creative
cities
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cities
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cities
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cities
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cities
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great
cities
Japan
Yokohama
Tokyo
Osaka
Kanazawa
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creative
cities
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cities
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cities
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cities
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cities
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cities
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cities
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great
cities
China
Beijing
Hong Kong
Shanghai
Harbin
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creative
cities
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cities
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creative
cities
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great
cities
Africa
Accra
Cape Town
Durban
Bamako
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creative
cities
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cities
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cities
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cities
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cities
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cities
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cities
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cities
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cities
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great
cities
Middle East
Damaskus
Beirut
Shibam
Dubai
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creative
cities
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cities
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cities
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creative
cities
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great
cities
Latin America
Buenos Aires
Curitiba
Port of Spain
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creative
cities
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cities
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cities
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cities
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cities
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cities
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cities
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cities
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cities
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creative
cities
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great
cities
Europe
Helsinki
Amsterdam
Newcastle/Gateshead
Hay on Wye
Barcelona
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cities
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cities
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cities
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cities
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The Creative City
Lessons 2

• See culture in all its guises as a resource

• Strategically principle tactically flexible

• Think long-term

• The past and the future

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The Creative City

• finds innovative solutions to intractable
  problems

• finds opportunities imaginatively

• If conditions are right it is astonishing how
  ordinary people make the extraordinary happen

• The attitudes and attributes ..

• Etches its imagination into what a place looks
  and feels like

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The Creative City

• highly skilled labour force

• conducive regulatory and incentive regime eg
  Birmingham

• dynamic thinkers, creators and doers

• maverick personalities

• large intellectual infrastructure

• strong communication linkages internally and
  externally

• culture of entrepreneurship

• the creative rub

• dynamic and tense equilibrium

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The Creative City

• identify nurture, attract sustain talent and
  allow people to be imaginative, and
  people to fail reward creativity

• open minded eg Tyneside

• confident identity reflecting local
  distinctiveness

• locally derived globally oriented

• at ease with diversity and tolerant

• provide conditions for creativity

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The Creative City

• Mental dimension habits of mind, ways of doing,
  memories

• Spiritual dimension beliefs, vision, larger
  sense of oneself

• Activity dimension life on the streets, arts
  projects etc.

• Physical dimension structures, buildings,
  landscapes

..Infrastructure is both visible and
invisible
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great
cities
criteria

• critical mass

• identity distinctiveness

• innovative capacity

• diversity

• accessibility

• security

• linkage synergy

• competitiveness

• organisational capacity leadership

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great
cities
critical mass

• density
• clusters
• intense interaction
• wealth of activity

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critical mass people
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critical mass activity
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critical mass production
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critical mass surprise
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great
cities
criteria

• critical mass

• identity distinctiveness

• innovative capacity

• diversity

• accessibility

• security

• linkage synergy

• competitiveness

• organisational capacity leadership

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great
cities
identity distinctiveness

• unique
• iconic
• character
• original

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identity distinctiveness
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identity distinctiveness
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great
cities
criteria

• critical mass

• identity distinctiveness

• innovative capacity

• diversity

• accessibility

• security

• linkage synergy

• competitiveness

• organisational capacity leadership

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great
cities
innovative capacity

• imagination
• invention
• talent

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innovative capacity
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innovative capacity
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innovative capacity
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great
cities
criteria

• critical mass

• identity distinctiveness

• innovative capacity

• diversity

• accessibility

• security

• Linkage synergy

• competitiveness

• organisational capacity leadership

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great
cities
diversity

• richness
• complexity
• choice

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diversity.
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diversity
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diversity
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diversity
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diversity
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great
cities
criteria

• critical mass

• identity distinctiveness

• innovative capacity

• diversity

• accessibility

• security

• Linkage synergy

• competitiveness

• organisational capacity leadership

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great
cities
accessibility

• possibility - opportunity
• built form
• yes

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accessibility
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accessibility
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accessibility
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accessibility
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great
cities
criteria

• critical mass

• identity distinctiveness

• innovative capacity

• diversity

• accessibility

• security

• linkage synergy

• competitiveness

• organisational capacity leadership

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great
cities
security

• stability
• trust
• acceptance

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security
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security
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security
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security
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security
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security
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great
cities
criteria

• critical mass

• identity distinctiveness

• innovative capacity

• diversity

• accessibility

• security

• linkage synergy

• competitiveness

• organisational capacity leadership

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great
cities
linkage synergy

• connection
• real
• virtual

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linkage synergy
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linkage synergy
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linkage synergy
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linkage synergy
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great
cities
criteria

• critical mass

• identity distinctiveness

• innovative capacity

• diversity

• accessibility

• security

• linkage synergy

• competitiveness

• organisational capacity leadership

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great
cities
competitiveness

• performance
• quality
• assets

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competitiveness
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competitiveness
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great
cities
criteria

• critical mass

• identity distinctiveness

• innovative capacity

• diversity

• accessibility

• security

• linkage synergy

• competitiveness

• organisational capacity leadership

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great
cities
organisational capacity leadership

• vision
• governance
• risk
• empowerment

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organisational capacity leadership
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organisational capacity leadership
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organisational capacity leadership
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Lets have a coffee break
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how to
become a
creative city
164
A creative
city.
Provides conditions to think, plan and act
creatively
Embraces the future and rethinks the past
Develops a conducive regulatory and incentives
regime
Generates a culture of creativity everywhere
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great cities
foster talent by
identifying
nurturing
harnessing
sustaining
attracting
promotingpotential and out of the box thinking
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Re-think how to.
Enhance the citys sense of self and confidence
Capitalize on the potential of people
Project the city better into global consciousness
Value creativity as a form of capital

• See Oldham Beyond

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Re-conceive how to.
Identify unique resources and potential
Operate as an interlocking asset
Add value to existing initiatives
Create a dynamic atmosphere

• See Rethinking Adelaide

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Re-map the city to.
Create insight by looking at the city through
collective eyes
Understand new flows creativity, innovations,
participation, use
Integrate social, economic, spatial and cultural
dynamics
Help get beyond silo mapping that does not tell
the whole story

• See Regional creative industries audit East
  Midlands

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Re-value hidden assets to
Understand the power of soft and hard
infrastructure
Discover under-estimated industry sectors
well-being, green economy, creative industries
Uncover smart linkages such as science and the
arts
Work with under-explored talent

• See Leicester Revealed programme

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Re-measure assets to
Understand soft factors of urban success
Create an integrated indicator system
Value hidden resources
Work out how to foster vitality and vibrancy

• See British Core Cities cultural impact study

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Re-align rules and vision so
Rules determine policy, strategy, vision
..rather than vision the rules
The clutter of rules is simplified
The creativity versus risk policy dilemma is
overcome

• See Creative Lewisham Commission report

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Re-ignite a passion for learning by
Responding to advances in knowledge about learning
Seeing learning through the eyes of the learner
Shifting how schools work and what they look like
Recognizing education will not solve education
problems on its own

• See OECD the learning city initiative

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Re-assess creativity to
Appreciate the qualities of creative places
Understand the implications on organizational
culture
Assessing honestly how and where the city is
creative
Overcome the danger of the creative divide

• See Helsinki European City of Culture legacy
  report

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Re-invest in home-grown talent by
Complementing endogenous talent strategies with
importing talent
Creating catalytic projects to enhance talent
Focusing on both the worst and the best
Reshifting organizational structures

• See Bosnia and Croatia cultural policy report

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Re-kindle enterprise to
Reshape the culture of the city as a place of
possibility
Legitimize entrepreneurship
Collaborate on joint entrepreneurial between
sectors
Recognize the need to allow for failure and risk

• See South Africa Cultural Industries Growth
  Strategy

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Re-invent the city as a learning resource by
Seeing a learning city as more than an educated
city
Opening out institutions
Communicating a learning city through the signs
system of the city
Changing the design and activities of institutions

• See Walsall learning programme

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Re-position the city by
Re-configuring its centrality by focusing on
strong niches
Assembling assets to increase its drawing power
Using the cultural resources approach to exploit
potential
Getting beyond slogans and simplistic branding

• See South Tyneside Transformation Commission
  report

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Re-think planning by
Integrated thinking, planning and acting
Realigning ambition and regulation
Reforming the measurement landscape
Balancing specialist and generic skills

• See Birmingham Highbury 10 year visioning project

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Re-telling the city story by
Using myths intelligently
Combining honesty and hype well
Finding a compelling contemporary narrative
Focusing on how your people can make it here

• See Huddersfield Creative Town Initiative

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Re-organizing governance by
Trading power for creative influence
Being both very global and very local
Creative regulation strategically principled
tactically flexible
Understanding that resources come from doing
things differently

• See Urban Renaissance Town team development
  project

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great
cities
Re-shape.their overall culture
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great
cities
the
valuing quality
art of
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great
cities
the
respecting difference
art of
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great
cities
the
nurturing creativity
art of
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great
cities
the
celebrating culture
art of
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a mass
of activities
Happening simultaneously and seemingly
disconnected.
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Culture connects
Creates patterns, understanding and meaning
COMEDIA
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Old production process
origination production distribution
consumption
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New production process
origination production distribution
consumption
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The Cycle of Creativity
Turning ideas into practice
Enhancing ideas-generating capacity
Networking and circulating
Building markets and critical audiences
Platforms for Delivery
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The Creative Economy
beyond

• A driver of the new economy The evidential base

• Advocacy entity and unified voice

• Self-understanding as an industry

• Ongoing research

• Dedicated financial mechanisms

• Incubators and showcasing

• Marketing consortia and trade fairs

• Education, careers advice and mentoring

• Networking and alliances

• Celebration of achievement

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great
cities
uses
knowledge
economy
193
going up the gentrification chain