Applications explosion

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Applications explosion
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16 Million internet users, 1.4 using high speed
broadband internet stats 2008
Malaysians spend 20 hours a week watching
streamed content from internet. Nielsen 2008
90 of Malaysian have a mobile phone Buddecom
2009
More than 70 of Malaysians online users have
purchased something online Nielsen 2009
There are more than Half Million mobile internet
users in Malaysia Pulse Group 2008
50 online buyers rely on personal
recommendationsNielsen Company, 2008
475 increase in mobile internet browsing growth
from 2008. --Opera, 2009
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ECOSYSTEM BUILDING
END USER EXPERIENCE
WHAT IS DIFFERENT?
BUSINESS MODELS
DIGITAL MARKETPLACE
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27
Average applications on Iphone users
80US
User spend on Appstore yearly
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Return to the application after one month
2x
More applications on Iphone handsets
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Advertisers
30
Is what Apple gets from every App
Blogs
Accessories
BUILD THE ECOSYSTEM
OS Homogeneity
Events
SDK
Culture
Distribution channels
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NEW BUSINESS MODELS
75
Of applications downloaded are free
84 of applications are priced below 4.99
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Of applications are expecting to be ad-sponsored
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FUTURE OUTLOOK
10B
Application downloads by 2013
3B
Will come from Asia Pacific
9B
Global apps revenues by 2013
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FUTURE OF APPLICATIONS
50 Billions devices connected by 2020
SOCIAL ME Managing my Digital Social Life
SOCIAL SHOPPING Recommendations, lifestyle, Tribes
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