Successful Campus Visit Programs

1
Successful Campus Visit Programs
Presented at the 2004 IACAC Conference Wyndham
Hotel Itasca Illinois

• Southern Illinois University Carbondale

2
SIUC Campus Visit Program Organizational Chart
3
Campus Visit Program

• Scheduling
• Visit Options
• Evaluation
• Follow-up

4
Scheduling

• Campus Visit Reservation Form
• Contact Information
• Academic Information
• Visit Preferences
• Scheduled by Staff
• E-mail Confirmation

5
Visit Options

• Walking Campus Tour
• Housing Tour
• Tram Tour
• Admission Counseling
• Departmental Visits

6
Evaluation Follow-Up
7
Other Visit Options

• Open House Programs
• On-Campus Preview
• Off-Campus Preview

8
Other Recruitment Activity

• College Fairs
• School Visits
• Telecounseling

9
Research on the SIUC Campus Visit Program
10
Groups Studied

• Level
• Gender
• Ethnicity
• Recruitment Territory
• Interaction with Other Programs

11
LEVEL
12
Freshman Application and Enrollment Rates Based
on Visit
13
Transfer Application and Enrollment Rates Based
on Visit
14
GENDER
15
Enrollment Rates Based on Gender and Visit
16
ETHNICITY
17
Ethnicity and Campus Visits

• All ethnic groups had higher application and
  enrollment rates with a campus visit.
• Asian and white students were impacted most.
• Majority of participants are white.

18
RECRUITMENT TERRITORIES
19
Recruitment Territory Highlights

• Chicagoland
• Northwestern Illinois

20
Northwestern Illinois Application and Enrollment
Rates Based on Visit
21
INTERACTION WITH OTHER PROGRAMS

• What is the best combination?

22
Interaction with Other Programs

• High School Visit13,301
• College Fairs and Programs1,145
• On-Campus Programs1,113
• Off-Campus Programs272

23
Application Rates

• High School Visit/
• No Campus Visit
• 17.4

• High School Visit/
• Campus Visit
• 73.1

24
Application Rates

• Off-Campus Program/
• No Campus Visit
• 82.9

• Off-Campus Program/
• Campus Visit
• 92.9

25
Enrollment Rates

• High School Visit/
• No Campus Visit
• 5.5

• High School Visit/
• Campus Visit
• 48.4

26
Enrollment Rates

• College Fair/
• No Campus Visit
• 12.1

• College Fair/
• Campus Visit
• 48.6

27
Enrollment Rates

• On-Campus Program/
• No Campus Visit
• 32.5

• On-Campus Program/
• Campus Visit
• 71.1

28
Enrollment Rates

• Off-Campus Program/
• No Campus Visit
• 56.6

• Off-Campus Program/
• Campus Visit
• 57.1

29
What does this mean?
30
What do we do at SIUC?

• Individual admissions counseling appointments
• Individualize campus tours
• Set-up departmental visits
• Separate housing tours
• Full-time staff member
• Evaluations