Visuals

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Visuals
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Visuals

• Emphasize what is being said
• Increase level of understanding
• Reinforce message
• Clarify points
• Add impact and interest
• Enable you to appeal to more than one sense

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Retention of Information

• Oral 10
• Visual alone 35
• Visual and Oral 65

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Preparing Visual Aids

• Each element must be simple and contain only one
  message
• Keep aids brief
• Determine the difference between what you will
  say and what the visual aid will show
• Use them to highlight your point

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Preparing Visual Aids

• Give participants paper copies
• Consider cost and equipment constraints
• Account for production time
• Use charts and graphs for numerical information
• Make sure that visuals are not too crowded

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Preparing Visual Aids

• Practice presenting the program
• Seek feedback on visuals at start of program

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Selecting the Right Visual

• Flip charts
• Transparencies
• Posters
• Slides
• Audio-slide show
• Video tapes
• Handouts

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Flip Charts

• Quick and inexpensive
• For use with small groups
• Readily available
• Can be prepared prior to or during the
  presentation
• Can be used to record audience questions and
  comments

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Flip Charts

• Disadvantages
• May require graphics talent
• Are not suitable for use in large audience
  setting
• May be difficult to transport

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Flip Charts

• Development
• Each sheet should have one idea, sketch, or theme
• Printing should be large
• Each letter should be at least 1 high for each
  32 feet of distance from the material
• Use block lettering and all capitals
• Use and vary the color

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Transparencies

• Useful for audiences of 20 to 50 people
• Can be produced quickly, easily, and
  inexpensively
• Can use with significant light in the room

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Transparencies

• Projected image size is sometimes too small for
  back of the room
• Image may not be square on the screen
• Difficult to write on transparency while on the
  projector
• Sometimes projector gets in audiences way

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Transparencies

• Add color by cutting a piece of colored acetate
  gel to the dimensions of a particular part of
  transparency
• Dont leave the screen blank with the light on
• Keep them simple
• Use bold typing elements (HELVETICA) and capitals

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Posters

• Permanent and portable
• Simple or elaborate
• Used alone or in a series
• Tend to contain too much detail
• Can be difficult to transport
• Can require extensive preparation and can be
  quite costly

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Posters

• Should contain one message
• Use all capital letters
• Words etc. must be large enough to be seen by the
  room
• Use and vary the color

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35 Millimeter Slides

• Relatively inexpensive
• If necessary can be produced quickly
• Can be used with any size audience
• Little hardware required
• Changes in slides or sequencing is easily
  accomplished

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35 Millimeter Slides

• Require more time and money than transparencies
• Lights must be dimmed
• Require a great deal of preparation and rehearsal

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35 Millimeter Slides

• Mix pictures with word slides, charts or graphs
• Limit topics to one per slide
• Have a maximum of 3-5 one line bullets
• Avoid having more than 50 words
• Limit number of slides to ½ minutes of
  presentation

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35 Millimeter Slides

• Use 32 point for text and 40 for heading
• Use all caps for heading only
• Avoid too many different colors, fonts
• Avoid too many bells and whistles
• Use dark colors on light background
• Use light colors on dark background

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Audio-Slide Show

• Much less expensive than film
• Can impart considerable information
• Usually can be produced in-house
• Offer the flexibility of changing slides to meet
  needs of specific audiences

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Audio-Slide Show

• Time consuming
• Securing equipment
• Slides must be in good condition or the projector
  will malfunction

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Videotape

• Expensive to create
• Require experienced production team
• In large meetings audience may not be able to see
  the monitor

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Handouts

• Title and Date
• Identify purpose
• Specify when and how to use
• Bold print, underline or capitalize to emphasize
  information
• Space information so it is easy to read
• Use short, active sentences