Sport Facility Management, Marketing, and Sales

1
Sport Facility Management, Marketing, and Sales

• Facility Management Design
• October 17, 2006

2
First, Some Notes

• Farmer, et. al., read chapters 8 9
• Farmer and Fried today
• When you study the short answer/essays
• Review session for exam
• But first, need to go over the last two slides
  from last time

3
Guest Relations

• Serve in a friendly, effective, efficient manner
• Central information area of department
• Specific functions of the area include
• -information disbursement and transfer
• -program and rental registration payment
• -reception of new members, visitors guests
• -telephone services
• -membership sales and services
• -retail sales and cash handling

4
Business

• Provide resources that support and guide
• Accurate and timely provision of
• -income and expense reports
• -balance sheets
• -cash accounting
• -financial projections

5
Information on 30-year Capital Replacement
Schedule, etc.

• Distribute information and go over

6
Facility Management

• What is it?
• The facility manager
• Constituents
• -customers
• -internal constituents
• -external constituents
• Managerial functions
• -planning, organizing, implementing, controlling

7
Planning

• Goals and objectives
• Short term planning
• Long term planning
• Business plans

8
Organizing

• Understanding employee skills
• Proper resources to employees
• Organizational work relationships
• -Org chart

9
Implementing

• Executing goals and objectives
• Delicate balance

10
Controlling

• Evaluate results
• Provide appropriate feedback
• Monitoring process
• Utilize objective, performance based criteria

11
Marketing and Sales

• Marketing concepts
• -the 4 Ps, any one remember them?
• Product, Place Price, Promotion
• Advertising, publicity, and public relations as
  part of promotion

12
Facility Marketing Process

• Identify customers
• Research
• Positioning
• -selling experiences
• -food
• -incentives and giveaways
• Sales

13
Ticketing

• Seat Pricing
• Ticketing Methods
• Luxury seating

14
Commercial Rights

• Naming rights
• Pouring rights