BANFFSHIRE COAST TOURISM PARTNERSHIP MARKETING

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BANFFSHIRE COAST TOURISM PARTNERSHIP MARKETING
PR INITIATIVE

• KEY OBJECTIVES
• By the end of the initiative, participants will
• be able to
• - State the key stages of successful
• marketing
• - Explain how to promote and sell
• their businesses
• - Develop and implement individual
• marketing plans.

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WHAT DOES IT INVOLVE?

• Initiative launch
• Recruitment of BCTP members
• Marketing PR workshop(s)
• Individual marketing audits
• Marketing action plans
• Follow-up visits.

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TRAINING SOLUTIONS BUSINESS C.V.

• gt Ian Hunt, professionally qualified
• facilitator and business advisor
• gt Track record of marketing projects,
• for Scottish Enterprise and HIE
• gt Presently working with public and private
  companies
• across different sectors
• gt Specialised experience in the Tourism
  Hospitality
• sector
• gt Specific marketing project experience.

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WHAT WILL IT COST YOU?

• 400
• But if you sign up tonight it will cost you only
  your time and commitment.

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MARKETING QUESTIONNAIRE

• How do you promote your business at the moment?
• Which promotional activity has been most
  successful for you?
• Which customer groups are you targeting?
• How successful have you been attracting each
  customer group?
• How big is your mailing list?

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THE MARKETING WORKSHOPS

• STEP 1
• Whats happening just now?
• STEP 2
• What do customers want?
• STEP 3
• Product development
• STEP 4
• Reaching the customer
• STEP 5
• Constant reviewing of the process

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WHEN ARE THE WORKSHOPS?

• 2 SETS OF WORKSHOPS PLANNED
• 12th 19th November 2007
• 13th 20th February 2008

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WHAT WILL YOU GAIN FROM TAKING PART?

• KEY GOALS OF THE
• INTIATIVE?
• To help businesses
• be more successful
• To accurately measure
• that success

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ANY QUESTIONS?
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THANK YOU FOR YOUR ATTENTION!