Applications on Wireless Platform

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Applications on Wireless Platform

• Ulpiano Conde González

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Agenda

• TIM in Brazil
• Drive forces to new applications and services
• Network characteristics
• Actual Applications
• Future Applications
• Summary

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TIM in Brazil
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TIM in Brazil
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DRIVE FORCES
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• Wireless Operators Issues
• Success Story - Huge Subscribers Growth !!
• Voice tariffs falling
• Shift from Network Operator to Service Provider
  Model
• Application and services are the differentiator
• Rapid delivery of services Time to market is
  key
• Services transparency independent of air
  interface
• Split the access (RAN) and core/application
  requirements
• Convergence of Telecom Industry (mobility) with
  Computer Industry (desktop computing, internet)
  and Media Industry (electronic publishing and
  entertainment)
• Establish new partnership and add value to the
  services

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• Corporate and Consumers Issues
• Richer application
• - always connected always on
• - multimedia
• -friendly user interface easy to use
• - ability to personalize
• - flexibility
• - communities
• Network privacy and security
• Fully synchronized with PC based applications
• Efficient working tools

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Network Requirements and Evolution
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Mobile Network Evolution ...
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2
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• Services
• Multimedia -
• Applications
• Content
• Network Architecture
• Peer-to-Peer
• Switching
• Packet core with
• Circuit Gateways
• Distributed
• Client/Server

• Services
• Voice Centric
• Network Architecture
• Hierarchical
• Switching
• TDM/Circuit
• Discrete Elements
• Distributed
• Processing

• Services
• Voice Data
• Convergence
• Network Architecture
• Hybrid
• Switching
• Circuit Packet
• Discrete Distributed
• Distributed
• Client/Server

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Open Packet Telephony Architecture
Traditional Switch Architecture
TDM/Circuit Switch
Line Concentration
Call Control Connection Control Features
Common Channel Signaling Complex
Digital Trunk Subsystem
Administration Maintenance Billing
Switching Network
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Network Architecture
NEW SERVICES
PACKET SWITCHING
AIR INTERFACE CIRCUIT 9.6Kbps / 14 Kbps
SWITCHING
AIR INTERFACE 384 Kbps -2 Mbps
MSC
BSC
HLR
BGW
MC
RBS
Mobile Multimedia Internet High speed data rate
MSC
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Actual Services and Applications
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Fan of Services
Future Applications , today
Applications (Variety)
E
-
Imaging
Telemetry
commerce
Advanced Messaging
UMTS
Location based services
EDGE
Broad Band (Sophistication)
GPRS
2G

• Multimedia can be used to enhance many existing
  services
• Create a great opportunity to differentiate
  services

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TIM at ELECTIONS (TIM OFFICE)
Applied in the last election in
Florianopolis Used in 24 of the electronic
ballot boxes All information were sent in 10
minutes
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Wireless Portal
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Future Services and Applications
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The applications are unlimited.
Location Based Service
E-mail Multimedia
Wireless Telemetry
Electronic Post Card
Music(CD Quality)
Wireless office
Web-Browsing
Interactive News
Video Conference
Intranets Access
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PICTURE and VIDEO MESSAGING
Shoot, download, send, receive and manipulate
picture or video messages via mobile handset
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Video Call Answering

• Deposit and retrieve a video message from the
  mailbox
• Prompt the Caller to leave a message after a busy
  or no answer signal

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INFOTAINMENT
Profile and event-driven information Push
targeted advertisements Media downloads Content-ri
ch IVR services
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Call Management Services
Interactive control and real-time manipulation of
incoming calls and call-related features
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Location Services
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Summary

• Applications and services are the differentiator
• The infrastructure is the enabler
• Operators have already offered data services
• The IP Infrastructure investment positions the
  operator for 2.5G and 3G