Title: 360 Sports Marketing Introduces
1The Future of Sports Marketing is a 360 Degree
Approach
2Golfers Network
What is the Golfers Network
- Fans of all levels from first-time / casual
participants to hard core / passionate users
need more out of the web - Golfers Network has quickly become the choice of
golfers looking for personally relevant ways to
consume content and be entertained
3Golfers Network
What is the Golfers Network
- By not being tied to one golf property or
company, we can bring the best of all things golf
together in one destination - Scoreboard and fantasy gaming experiences are
front and center and best of breed - Content is provided by both users and traditional
content providers
4Golfers Network
What is the Golfers Network
- Integration of radio, television and newspaper
- Local and / or Favorite National Content
- User Generated Content
- Social Integration that adds real value
5Golfers Network
What is the Golfers Network
- Live leader boards for PGA Tour, LPGA Tour,
Champions Tour, Nationwide Tour and Regional
Professional and Amateur Events - Customizable leader boards for Club Tournaments,
including hole by hole live scoring
6Golfers Network
What is the Golfers Network
- The Golfers Network consists of Member websites
such as The Back Nine, Hennings Golf, Missouri
Golf Association, Gateway PGA and it could
include your website - Drive increased traffic to your website as a
member of The Golfers Network
7- Dynamic Content Email
- Emails are distributed to over 40,000 golfers in
the region a minimum of every two weeks during
the golf season (sometimes weekly) - Click thru tracking on hyperlinks
- For only 2.5 cents per recipient you can
advertise to over 40,000 golfers customized
campaigns targeted specific geographic regions
also available. (Ex 8,000 St. Louis metro
golfers would cost 280.)
8Strategic Opportunities List Rental
Dynamic Content Email campaigns sent to
residences in St. Louis County with middle to
upper incomes and an interest in sports. Audience
Size 100,000 peopleCost - 3,000 (3 cents per
recipient) Compared to 4 to 5 for Direct
Mail. We know who opened the message and
clicked through it.
9Golfers Are
- Successful Well Educated
- Average household is 84,300 per year
- Over 25 have income levels of 100K per year
- 55 professional / managerial
- 55 have a bachelors or graduate degree
High-End Consumers
- Automobiles
- Own or lease 2.5 vehicles per household
- 60 purchased a new vehicle in the previous year
- 23 intend to buy an automobile in the next 12
months
- Computer / Internet Users
- 60 own home computers.
- Of those 90 also use computers at work
- 87 of golfers use the internet.
- 42 use the internet to access golf-related
- information
- Electronic Consumers
- 93 own high-end electronics
- 79 own a cellular phone
- Home Owners
- 80 own at least one real estate property
- 20 of these own two or more
- Travelers
- 80 plan to travel on vacation next year.
- Of these about 80 said they plan to play golf
on vacation - 40 plan their vacations around golf courses or
resorts.
10Golfers Network
Opportunities
Attention PGA Members Would you like a personal
website where you can market your teaching
philosophy, promote clinics, market your golf
course? The Golfers Network will provide you
with a personal website and share the revenue
generated from ads placed on your site. Call
Adam today at 314-443-2458.
- Targeted advertising to existing golfers for as
little as 150 per month - Complete course directory where course operators
can modify offers direct to consumers - Game Improvement engine where PGA Members can
place instructional content and be compensated
for the content - Your website can be placed as a member of the
Network and increase web traffic to your site - Join the ad network and earn money from
advertising placed on your site