Mobile Wireless Broadband Services including WiFi at Swisscom Mobile

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Mobile Wireless Broadband Services including WiFi
at Swisscom Mobile

• Tommy Bertling,
• Senior Product Manager PWLAN Roaming
• Swisscom Mobile

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Agenda Mobile Wireless Broadband

• Swisscom Mobile
• Our Vision
• Data Connectivity products
• National tariffs for data usage
• Roaming tariffs for data usage
• Roaming coverage
• Public Wireless LAN Roaming

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4 million customers trust in us

Swisscom Mobile customers(in 1,000)
Market share of mobile providers in Switzerland
2001 after adjusting for over 200,000 inactive
Prepaid
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Quality promise best network
From the customers standpoint we offer the best
network for all media (voice, data video) with
worldwide coverage.

• The Swisscom Mobile network
• Coverage GSM 99.8 of populated regions
• Coverage UMTS 90 of population
• Coverage WLAN Over 1000 hotspots
• Excellent call and data transfer quality
• Over 400 roaming partners worldwide
• Customers benefit from
• High availability / capacities
• All technologies established on the European
  market e.g. GSM, EDGE, HSCSD, GPRS, WLAN, UMTS
  and HSDPA
• The Swisscom Mobile network subjected to
  continual performance enhancements

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Vision Always on
The business customer can access his office
environment from anywhere, at the highest speed
available, without having to worry about which
technology to use. Our Mission as a Network
Operator is to make this freedom a reality. This
is why we created Mobile Unlimited.
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Unlimited PC Card 5in1

• Five technologies in one card
• GPRS
• EDGE
• UMTS
• HSDPA
• WLAN
• Always on the fastest network
• Seamless handover between all five technologies
• Available since 6th of March 2006

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Unlimited Notebook

• Partnership between Acer, Fujitsu Siemens
  Computers and Swisscom Mobile
• The same access technology as with the Unlimited
  PC Card 5in1
• Notebooks with Wireless Broadband Access
• GPRS, EDGE, UMTS, HSDPA, WLAN
• The first notebooks available end of May 2006

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National Mobile Unlimited Pricing
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National Pricing Public Wireless LAN

• Now
• Laptop Browser and SIM Login
• Smartphone SIM Login

• Mid06
• PDA Browser Login
• Smartphone Browser Login

• Mid07
• Intel DUO Mobile incl. SIM based
• WiFi Login

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Roaming Coverage over 410 partners
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Transparent pricing for data usage abroad from
1. April 2006 two Options for heavy users
Data tariff world-wide
World Data Option
World Data Option Month
Price 14 CHF/MB
Subscription 5 CHF/Month Price/MB 3
CHF/MB Increment 300 kB
Subscription CHF 149/Month Incl. 100
MByte Every further MB CHF 3 Increment 300 kB
These tariffs are more transparent than before 01
April 2006. But are much higher than the national
tariffs in Switzerland Therefore its necessary
to continuously work on the international tariffs.
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Unlimited Experience(1) Abroad
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User Experience(2) In a WBA Hotspot
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User Experience(3) In a WBA Hotspot
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User Experience(4) In a WBA Hotspot
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The PWLAN Market is Fragmented

• GSM and UMTS protected by licence from government
• Licence is normally the country border
• Wireless LAN is not protected by licence
• This has lead to fragmentation of the market by
  new entrants into the Wireless Broadband Market
• Technical and Commercial
• Internationally
• PWLAN is traded in duration
• GPRS/EDGE and UMTS/HSDPA in volume

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Actions to get a more contiguous market

• Swisscom Mobile is active in the major
  organisations with Public Wireless LAN in their
  programme
• GSM Association with more than 600 licence
  operators world wide
• Wireless Broadband Alliance (WBA)

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National products vs Roaming
Always on
Connection management for the optimal connection
Homogeneous tariff models
Complete service offer, access to all services
while mobile
The security and connection must have a high
quality
The configuration of my devices and the
connection must be easy
I would like to access my data when Im mobile