Social Media:

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Social Media Engaging our audiences in more
interesting ways
Steph Gray Social Media Manager
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How many 16-19 year olds watch videos from
YouTube?

• 33
• 66
• 75

3
How many 16-19 year olds regularly watch videos
from YouTube?

• 33
• 66
• 75

4
What proportion of young people have friends over
while they use the internet?

• 20
• 40
• 55

5
What proportion of young people have friends over
while they use the internet?

• 20
• 40
• 55

6
How many 13-15s regularly post reviews of
products and services online?

• 10
• 40
• 55

7
How many 13-15s regularly post reviews of
products and services online?

• 10
• 40
• 55

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Social what?
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A change to how people use the web
Self-publishing
Networks
Comments
Profiles
Sharing
Reuse
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The DIUS vision for social media
Helping us to have more interesting, authentic
conversations with our stakeholders, customers
and colleagues
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Mapping and monitoring online debates
12
Student Finance Partnering with online social
network
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Making our feedback processes more interactive
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Commentable documents opening up policymaking
15
Social consultation allow others to host the
debate
16
The cutting edge?
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GetSatisfaction
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Tumblogging
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Twitter
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Dopplr
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JudgeBy Amazon mashup
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Lessons learned

• Interactive websites need interactive
  organisations
• Focus on the content, not the platform
• Be honest about purpose, scope and boundaries
• Protect information that needs to be protected
• Make it fun not a creepy treehouse

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