Let The Students Do The Talking

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Let the students do the talking
Alison Wildish Edge Hill University Tags iwmw2007
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Contents

• - The changing role of a Web Manager
• Edge Hill University
• Where Im coming from
• - The changing web
• - Yesterday Where we were at Edge Hill
• - Today Where we are
• - Tomorrow Where we are going
• What will the future hold?
• - Questions

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The changing role of a Web Manager
- IWMW 2001 People HTML, Accessibility,
Content Management - IWMW 2003 - Semantic web
Wikis
Widgets
Blogs
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Edge Hill University In context

• Established in 1885 (Teacher Training,
  University College)
• University title in 2006
• Size 8160 FTEs
• Located in Ormskirk ?!
• Substantial investment in Marketing

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Me and my role
Worn all hats Designer (marketing), then
developer (techy), manager (bureaucracy!) (Inform
al) hybrid role IT Services / Corporate
Marketing Committees Information Strategy,
Marketing Recruitment plus IT Services and
Marketing Management Groups Manage all Web
Services except VLE
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Different angles
Marketing Prospective students Enquirers and
applicants (PR) Stakeholders
Academic Teaching and Learning
IT (Services) Current students and staff Easy
access to information/services, communicate
messages, support and retain
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The changing web

• The wider web word of mouth (user reviews),
  feeds
• More collaborative tools more people have
  their say
• The pro-am culture everyone is an expert
• Prosumer
• What is a trusted source?
• - Informal

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Alison is taking a moment to compose her
thoughts Updated seconds ago
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The changing web trends
- Social networking (Facebook, MySpace, Bebo)
98 of EHU students - Young people prefer use IM
than email 25 take up of email at EHU - Feeds
everywhere - Personalised homepages back to the
portal - Blogging - No real sense of privacy /
protection of identity
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I want it that way User choice is everything,
I want to choose what I want to see and how I see
it
The changing web trends
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The changing web trends
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Everything you can do I can do
better Everything you provide I can (usually!)
get for free
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100 MB inbox?! I can get twenty times that for
free and it always works!
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I will speak as I find I can say whatever
they want anytime, anyplace, anywhere
The changing web trends
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Edge Hill University is in the middle of nowhere,
has pss poor student nightlife and is full of
arrogant dckheads
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A University response
The changing web trends
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Be afraid, be very afraid
The changing web trends
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Embrace it!
The changing web trends
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Why do we need to worry if the experience matches
the reality? People have bad days People
swear Its not for everyone
The changing web trends
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The changing web trends
POSITIVES
negatives
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An opportunity not a threat!
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The changing web trends
Prospective students, sell, prospective
students, prospective students
Well send an email out to the students
Managed
Corporate
FORMAL
Web 1.0
Send it to us well put in on the intranet
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We got with the programme
The changing web trends
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The changing web trends
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The changing web trends
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The changing web trends
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Where we are going
blogs.edgehill.ac.uk
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They dont use our stuff so well integrate
with their stuff
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(My vision of) the future
(General) prospective student

• university.ac.uk
• Info from
• -UCAS
• - TQI
• - NSS (monthly not annually)
• - Alumni reviews (graduate prospects)
• General comments
• whatuni.co.uk
• facebook.com

• edgehill.ac.uk
• Info from
• Community
• Updates (subscription)

(Serious) prospective student / applicant
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(My vision of) the future
Student
Core student ID
UK Federated Access
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Everything I have said is gospel because Ive
published it on my blog!
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Alison is glad thats over with! Updated
seconds ago
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Thank you Any questions?
Alison Wildish Head of Web Services Edge Hill
University blogs.edgehill.ac.uk/webservices Tags
iwmw2007