A licence to duplicate:

1
A licence to duplicate Expertise from the
complex field of licensing exhibition
Intellectual Property
2
Alan Draeger American Museum of Natural History
Terri Ruffley Hit Entertainment The Science
Museum
3

• Museum licensing its own IP
• Scope of IP
• Useability
• Advantages
• Risks
• Contract issues
• Museum/Brand owner collaboration
• Market value of the IP
• Museum/Leisure industry fit
• Challenges
• Result so far