MEDIA KIT

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• MEDIA KIT
• The Fund Pro/Latin America
• www.thefundpro.com

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The market we serve

• The Fund Pro/Latin America targets a highly
  targeted and unique niche
• Asset management professionals who do business in
  Latin America in either the local or offshore
  marketplace.

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Typical users of The Fund Pro

• Local and international mutual fund managers and
  insurance companies
• Latin American pension managers and advisors
• Latin American pension plan sponsors

• Latin-based financial planners and broker/dealers
• Local and international private bankers
• Latin American banks and other distributors

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A unique, specialized niche

• The Fund Pro/Latin America is the only
  information source that reaches asset management
  professionals across the region.
• The site is an excellent marketing vehicle for

• Software providers
• Conference companies
• Technology companies
• Media groups

• Legal and accounting service providers
• Custody and other financial services
• Executive recruiters

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What we provide

• The Fund Pro/Latin America offers a powerful set
  of tools for researching and monitoring market
  trends, regulatory changes, and the competitive
  environment of the asset management business in
  Latin America.

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Content includes...

• Articles analyzing latest regulatory changes,
  product and distribution trends, new ventures and
  executive hirings.
• Industry comment on issues driving the growth of
  the asset management business onshore and
  offshore.

• Online copies of regulations and statistical
  bulletins from pension, insurance and mutual fund
  commissions.
• Monthly asset growth tables by industry, asset
  class and manager.

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Content includes...

• League tables ranking the regions largest money
  managers.
• Third-party content such as ratings reports,
  equity and bond research and monthly
  money-manager reports.

• Latest industry events taking place across the
  region.
• Institutional-investor portfolio holdings data.
• Daily NAVs and return data of local Latin
  American funds.

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Site features

• Multi-language content. Users can click on flags
  to change languages.

• Customized news alerts by topic, language, source
• Pay-per-view access for non-subscribers
• My favorites area to save articles of interest
• Multiple-user sign-on capacity for companies

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Globally recognized firms use The Fund Pro...

• Franklin Templeton
• Fidelity, Putnam
• ABN Amro, Pioneer
• FleetBoston
• ING, Prudential
• SEI Investment
• BNP Asset Mgt.

• Santander Investment
• Towers Perrin
• Banco BBVA
• Citigroup Asset Mgt.
• Standard and Poors
• HSBC
• Price Waterhouse

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...as well as local leaders

• BBVA Bancomer
• Banamex-Accival
• Finaccess
• Banco Opportunity
• AFP Provida
• AFP Cuprum
• Maxima AFJP

• Banco Santiago
• Tanner Fondos Mutuos
• BCI Fondos Mutuos
• Banco Security
• AFP Horizonte
• Societe Generale
• Copernico Asset Mgt.

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User statistics

• 95 companies with site-license access
• 1,200 registered users
• Users from 17 countries
• Average of 350 unique visits per day

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Fund Pro users country
Home office of Fund Pro users 84 are
based in Latin America
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Fund Pro users industry
Broad spectrum of asset management industry
represented
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Fund Pro users job focus
A bias toward decision makers and distributors
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Management

• Thomas V. Ciampi, director.
• A journalist with 13 years experience in
  financial markets, specialized in the Latin
  American asset management business since 1994.
• The creator of Latin Fund Management, the first
  newsletter dedicated to the regional fund
  industry. Thomson Financial bought the
  publication in 1998.

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Staff

• The Fund Pro has a nine-person staff
  strategically located throughout the region.
• At the heart of the business are
• local correspondents
• in Brazil, Argentina, Mexico and Chile.
• A research team tracks manager and industry
  growth in terms of assets, clients, products, and
  flows.

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Ownership

• The Fund Pro/Latin America is wholly owned by
  Latin Ventures LLC, a New Jersey- (USA) based
  limited liability company.
• Latin Ventures LLC also controls Latin Asset
  Management, a research and consulting company
  that is a strategic partner of Cerulli Associates.

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Partnerships

• Research and consulting Cerulli Associates
• Conferences and events MAR/Hedge, Bloomberg,
  Reuters
• Research distribution Multex.com, Internet
  Securities
• News bureau services Pensions and Investments,
  MAR/Hedge

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Marketing opportunities

• Site sponsorships
• Gold sponsorship
• Silver sponsorship
• E-mail newsletter sponsorship
• List rental

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Site sponsorships

• Gold sponsors
• Permanently visible top banner (468x60 pixels) on
  our Home page and all interior pages, linkable
  to any URL.
• Sponsorship of daily, weekly and monthly Fund Pro
  e-mail newsletters. (Up to five lines of text
  with link.)
• Value US1,250 per month

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On home page and all interior pages
468x 60 logo
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Site sponsorships

• Silver sponsors
• Permanently visible side banner (120x60 pixels)
  on our Home page and all interior pages,
  linkable to any URL.
• Sponsorship of daily, weekly and monthly Fund Pro
  e-mail newsletters. (Up to five lines of text
  with link.)
• Value US850 per month

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On home page and all interior pages
120 x 60 logo
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E-mail newsletter sponsorship

• E-mail newsletter sponsor
• A personalized message that reaches more than 90
  of Fund Pro users that choose to receive an
  e-mail newsletter.
• Up to three companies are guaranteed placement at
  the top of the e-mail news screen. (Up to five
  lines of text with link.)
• Value US750 per month

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E-mail newsletter sponsorship
Sponsor messages with links
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List rental

• The Latin Asset Management database
• A list of 3,500 executives from across the
  region, in constant expansion
• Breakdowns by industry, country, job title
• Includes emails, street addresses and phone
  numbers where available
• Value from US750

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Contact information

• For sponsorship opportunities please contact
• Gabriela Travaglini
• gabriela_at_thefundpro.com