Challenges faced by KMB prepared by Fung Chau Man

1
Challenges faced by KMB- prepared by Fung Chau Man
Ready to start? Wait for the bus First.
2
Objectives

• To analyze KMBs strategies to compete with other
  means of transport.
• To comprehend and make use of statistics.
• To introduce concepts like market structure,
  substitute, and ownership.

3
Contents of the project

• Challenges
• What kind of challenges is KMB facing?
• Competition from other means of transport, like
  MTR
• How do you know that KMB is facing the
  challenges? Any evidence?
• Statistics
• Observations
• Experiences

4
You are on the bus now.
5
What has KMB done to obtain more share of the
market?

• What has KMB done to attract passengers?
• Before answering this question, you need to know
  why do people travel by a certain mean of
  transport. (Why do people travel by bus, or MTR?)
• Can KMB really attract more passengers?
• Do people really travel more by bus because of
  what KMB has done?

6
Recommendations

• What do you think KMB should do to attract
  passengers in the future?
• Or what do you think a perfect mean of transport
  should be like?

7
Expected output of the project

• Written report (with the above contents)
• Presentation
• A piece of writing including
• What you have learnt from working on the project
• How you feel when working on the project

8
Things to do

• Take a look at the following websites (Useful
  materials and statistics can be found)
• KMB Website
• http//www.kmb.com.hk
• Transport Department Website
• http//www.info.gov.hk/td/index.html
• Annual Transport Digest (Statistics)
• http//www.info.gov.hk/td/eng/publication/digest20
  02_index.html
• Useful Links
• http//www.geocities.com/Area51/Chamber/8644/relev
  ant.htm

9
Things to do (Cont)

• Visit any one of customer information stations of
  KMB (You can find the locations of them from KMB
  website) to see
• What do the information stations do?
• What information can you get from there?
• Is the information useful to the passengers?

10
Good luck with your project!