Company%20Overview%20Presented%20by%20Pei%20Huang%20May%202007

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Company OverviewPresented by Pei HuangMay 2007
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Key Information

• One of the Largest Privately Held Networking
  Companies
• 17 Years in the Networking Industry
• Distribution in over 125 Countries
• 220 Networking Products
• Target Markets
• Consumer Broad Focus, Early Adopters and Niche
  Segments
• Enterprise SOHO and SMB
• Headquarters in Torrance, CA
• Branch Offices in Asia, Europe, Central American
  and South America
• Technical Support Centers in US and Argentina
• Over 200 Employees Worldwide

Corporate Overview
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Industry Leading Growth
32
24
46
58
30
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Avg. YOY Growth of 33
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New Headquarters

• New 90,000 Sq. Ft. Facility in Torrance,
  California - USA

Estimated
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New Headquarters

• 20,000 Sq. Ft. - Office Area

Estimated
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New Headquarters

• 70,000 Sq. Ft. - Warehouse Space

Estimated
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Global Presence

• TRENDnet sells directly to over 125 countries

50 US and Canada
35 Europe
10 Latin America
5 Rest of the World
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Global Presence

• Multilingual Messaging
• Packaging
• Technical Support
• Installation Manual
• Installation Guide
• Color Coded Packaging

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Global Partners

• North America
• 4 Key Distributors
• 15 Key e-Tailers
• 9 Key Retailers

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Global Partners

• Europe
• Key Partners

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Global Partners

• South Central America
• Select Partners

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2007 Marketing Overview

• 2007 Marketing Projects
• Creation of 2 Distinct Marketing Campaigns
• Different business and consumer marketing content
• Migrating Marketing Content to TRENDnets Website
• Boosting TRENDnets Website Traffic
• Greater Partner Support / Involvement
• Implementing Customer Surveys
• Understanding the Complete Brand Experience

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2007 Marketing Overview

• North American Marketing Overview
• Print Media
• Full page placement in CRN, LAPTOP, PC World
  Computer Shopper
• Product reviews in all major publications
• Online Media
• Product reviews in the top Websites CNET, Toms,
  about.com etc
• PR
• Weekly press releases regional public relations
  efforts
• Tradeshows
• Presence at all major tradeshows
• Partner Support
• Increased marketing content and collateral
  available

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TRENDnet Customer

• Online Brand Survey Results
• Gender 95 Male
• Age 24 49
• Income 70 lt 70k
• Relationship 60 Married w/ No Kids
• Top Two Reasons for Buying Quality and Price
• Interests Music, Movies, Surfing Net, etc.
• Well-Informed Tech Savvy
• 40 Use for Personal and Business Use
• 81 said they would buy again
• 80 said they would provide positive referral to
  family or friend GREAT Measure of Loyalty and
  Satisfaction!

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Awards and Reviews
Top Honors from Global Magazines, Newspapers and
Websites
TRENDnets Wireless N-Draft Firewall Router
Receives 4 ½ out of 5 stars in LAPTOP as
wireless n routers go, the most cutting edge is
TRENDnets TEW-631BRP. LAPTOP
The TEW-631BRP bested the competition in the
short-range maximum throughput test, posting a
score of 83.3Mbps. The TRENDnet also bested the
pack in our long-range test (200 feet), with a
score of 54.1Mbps. - Cnet
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Recent Awards
TEW-631BRP 300Mbps Wireless N Firewall Router
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Technology Partners
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Key Product Categories
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Consumer Product Roadmap
Wireless Music Bridge (TML-100AK)
Multi-Function Print Server (TE100-MP1U)
SATA / IDE Storage Enclosures (TS-IS401)
SATA Network Storage Enclosures (TS-S402)
85Mbps Powerline Ethernet Bridge (TPL-202E)
85Mbps Powerline Wireless Access
Point (TPL-210AP)
Wireless N Gigabit Gaming Router (TEW-633GR)
VoIP USB Phone Adapter (TVP-SP5G)
Wireless N USB 2.0 Adapter (TEW-624UB)
200Mbps Powerline Ethernet Bridge (TPL-302E)
Q3 07
Q2 07
Q1 07
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Business Class Product Roadmap
Wireless PoE Access Point (TEW-434APB)
ClearSky Bluetooth VoIP Conference Phone Kit
(TVP-SP4BK)
8 Port USB KVM Switch (TK-803R)
Wireless Multi-Function USB Print
Server (TEW-MP2U)
16 Port USB KVM Switch (TK-1603R)
Multi-Function USB Print Server (TE100-MP2U)
Q2 07
Q1 07
Q3 07
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TRENDnet Advantages

• BROAD SELECTION Complete End-to-End solution for
  the consumer, including niche products
• QUALITY PRODUCTS Recognized for easy, reliable
  performance
• FLEXIBLE PARTNER Willing to customize programs
  to meet your business strategy
• SUPPORT First-Class Sales and Technical Support
• MARKETING FOCUS

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Thank you for your attention!
Thank YouMay 2007