Year-One Creative Campaign Concept:

1
National Social Norms Resource Center Grant
Year-One Creative Campaign Concept Celebrating
Universitys Strengths
2
National Social Norms Resource Center Grant
Year-Two Creative Campaign Concept Typical
Student
3
National Social Norms Resource Center Grant
Year-Three Creative Campaign Concept Skeptical
Bubble
4
High-Risk Drinking Rates 2002-2004
N 1,350 (2002) N 1,572 (2003) N 1,322
(2004)
5
Days Drinking in the Past Month
N 1,350 (2002) N 1,572 (2003) N 1,322
(2004)
6
High-Risk Drinking in the Past 2 Weeks
N 1,350 (2002) N 1,572 (2003) N 1,322
(2004)
7
Driving After High-Risk Drinking
N 1,350 (2002) N 1,572 (2003) N 1,322
(2004)
8
Protective Behaviors
Protective behaviors include such things as
pacing drinks to 1 or fewer per hour, avoiding
drinking games, determining in advance not to
exceed a certain number of drinks, etc.
N 1,350 (2002) N 1,572 (2003) N 1,322
(2004)
9
Use of Protective Behaviors 2002-2004
10
National Social Norms Resource Center Grant 2002
2004 NCHA Survey Results
Number Drinks Consumed Last Time
Partied/Socialized
N 1,350 (2002) N 1,572 (2003) N 1,322
(2004)