Iris who?

1
Iris who?
A fashion journalist in SL since may 2006
Currently the fashion correspondent for New World
Notes, and the editor of Second Style
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Whats being worn in SL... and why?

• reflecting and reworking real life trends
• Creating unique new trends and approaches

3

• Fashion in SL overlaps with every other element
• Fashion cliques exist around certain style
  genres just like in real life, but with a twist...

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... really? Yes really!

• These arent your mothers avatars
• Anything is possible, allowing for a wide range
  from the practical to the utterly insane

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Crème de la Crème Models of second success

• Elikapeka Tiramisu, ETD
• Built a very successful business on hair with
  great textures, balancing crowd-pleasing styles
  with groundbreaking ones, participates in charity
  events, one of the first designers to hire
  customer service reps
• The designer behind Avedas presence in Second
  Life

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• Roslin petion and CJ Carnot, Fleur
• Around for a while, but grew their skin
  business tremendously with a new philosophy and
  approach to their product
• Engaging and interacting with the customers
• Artists for hire

7

• June Dion, Bare Rose
• Another long standing success story, a Japanese
  designer with a passion for costuming
• Quick to learn and integrate new technology and
  ideas into her designs
• Recognizes shopping as a highly social and
  community building activity

8
SLs Fashion Media

• Magazines versus blogs
• Just like in real life, fashion media can help
  consumers keep up with whats new and hot, as
  well as shining a spotlight on new or overlooked
  designers
• A designers best friend. For example...

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Japanese Designers

• lack of English skills puts them at a
  disadvantage. To cope with this, they established
  a close-knit community
• Several fashion writers caught sight of these
  communities and started sharing them publicly
• Now many Japanese designers are must-visit
  stops for every SL fashionista

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• Why Second Life?
• SL as a marketing tool

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• Why Second Life?
• SL as a franchise location

12

• Why Second Life?
• SL as a prototyping platform
• (RL to SL, and back again!)

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Getting it Right the First time

• Translating values The quality of your
  materials isnt a factor in SL, so what is?
• Whatever you do, dont underestimate the
  platform (or its users)

14

• Armani
• Can real-world fashion make it in SL?

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