Retooling the Continuing Education Division

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Retooling the Continuing Education Division

• Patsy Schmidt
• WDT Associate Vice President
• Corporate Education Center
• Rapid City, SD
• patsy.schmidt_at_wdt.edu

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Agenda

• Why Did We Retool?
• How Did We Do It?
• Hows it Working?
• What Now?

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1. Why Did We Retool?

• Employer training needs
• Provide value-added services
• Expand training opportunities
• Rebrand
• Increase public awareness

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2. How Did We Retool?

• Research
• Plan of Action
• Implementation

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Research

• Whats the feedback?
• Business Client Surveys
• Student Evaluations
• What are we currently doing?
• What are our peers doing?
• Whats the academic division doing?
• Student Assessment for HLC Accreditation

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Plan of Action

• Rewrite Mission Statement
• Provide Value Added Services
• Incorporate Core Abilities of a Skilled Workforce
• Develop Training Tracks
• Create Training Transcripts
• Online Registration/New Student Management System

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• Continued
• Expand Training Opportunities
• Enhance Image
• Name Change
• New logo/tagline
• New Website
• Promote Trainers
• Implementation

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Rewrite Mission Statement

• FORMER Mission Statement
• The primary mission of the Business Industry
  Training Center is to ensure the citizens of
  South Dakota a range of customized training
  programs to become productive workers in a
  technologically advanced society.
• NEW Mission Statement
• The WDT Corporate Education Center promotes
  economic development in the western South Dakota
  region by providing short-term training to
  individuals and customized training to business
  and industry.

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(No Transcript)
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• Industry Specific Skills
• Possess the industry or job specific knowledge
  and skills required in the workplace
• Technology Skills
• Possess the knowledge and skills necessary to use
  a computer and other technology methods utilized
  in the workplace
• Communication Skills
• Apply appropriate writing, speaking, and
  listening skills in order to precisely convey
  information, ideas, and opinions
• Analytical Skills
• Apply the principles and strategies of
  purposeful, active and organized thinking

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• Life Skills
• Apply the principles of physical and
  psychological wellness to her or her life
• Teamwork
• Ability to work with others to complete tasks,
  solve problems, and resolve conflicts
• Social Values
• Possess an awareness of and demonstrate respect
  for differences in background and cultures
• Employability
• Possess and apply effective work habits and
  attitudes

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Training Tracks
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(No Transcript)
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(No Transcript)
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Student Management System

• Register On-Line
• Store Data
• Write Reports

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Expand Training Opportunities

• Face-to-Face
• Customized Open Enrollment
• Soft Skills/Professional Development
• Events
• Administrative Professional Day
• Entrepreneur Day for Women
• Leadership Summit for Young Professionals
• Career Training Programs
• Plus 50 National Park Service

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• Continued
• Hybrid Training Programs
• Administrative Assistant
• First-Line Supervisor
• Open Enrollment
• Incorporate credit courses
• Online
• Short-Term Classes
• Ed2go
• American Management Association
• Career Training Programs
• Gatlin
• Career Step
• Others

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Name Change

• History
• Adult Business Industry Training Program
• Office of Business Industry Training
• Business Industry Training Center, a/k/a B.I.T.
• Confusion
• Business Management Program
• School Business Office
• State B.I.T. (Bureau of Information Technology)

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Corporate Education CenterTraining That Works!
New Name, Tagline, Logo, Website
www.wdt.edu/corped
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Promote Trainers

• Qualifications
• Testimonials
• Name Recognition
• Donna Hanks the face of Corporate Ed
• www.donnahanks.biz

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Implementation

• Marketing Dept
• Professional Publications
• New Brochures
• Contact
• Business Clients
• Students
• Local State Agencies
• Media Announcements
• Community Presentations
• Economic Development
• Chambers of Commerce
• Service Organizations

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3. Is it Working?

• Positive Feedback Externally
• Corporate clients
• Students
• Economic Development
• State Office of Career Technical Education
• Other Techs
• Positive Feedback Internally
• Administration Support
• Staff Faculty
• Corporate Ed Staff Trainers

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• The Challenges
• Economy
• Understaffed
• Loss of Funding

• The Positives
• Increase in Customized Trainings
• New Customers
• Wider Range of Training Opportunities
• Follow-Up Trainings
• Increased Awareness

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4. What Now?

• Work in progress!
• Stay in touch with Clients training needs
• Keep current in trends, technology
• Always on lookout for other training
  opportunities
• Discover ways to connect training with academic
  coursework
• Network
• Promote, Promote, Promote
• Have fun and enjoy what we do!

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Lifelong Learning is a Great Investment!

• Investing in lifelong learning helps lead
  employees to more satisfying, productive working
  lives.
• Investing in lifelong learning helps employers
  enhance job performance, teamwork, and overall
  corporate competitiveness.