Figure 12.1 A framework for electronic commerce. [Sources: Modified from R. Kalakota and A. B. Whinston, Electronic Commerce: A Manager

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Figure 12.1 A framework for electronic commerce.
Sources Modified from R. Kalakota and A. B.
Whinston, Electronic Commerce A Managers Guide
(Reading, MA Addison-Wesley, 1997), p. 12 and
from a list provided by V. Zwass, Electronic
Commerce Structures and Issues, International
Journal of Electronic Commerce (Fall 1996), p.
6.
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Figure 12.2 Keys to successful interactive
marketing. Source GartnerGroup.
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Figure 12.6 Electronic commerce consumer
behavior model. Source Turban et al.,
Electronic Commerce A Managerial Perspective.
Prentice Hall, 2000.
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Figure 12.7 Public and private key system with
digital signature.
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