Getting Involved to

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Getting Involved to Spread the Word, Not the
Flu!
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Agenda

• Overview of the Program
• Program Success (from parents, teachers and
  Weekly Reader)
• How You Can Participate
• Review of Program Materials
• Next Steps
• Question Answer Sessions
• Summary

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What is Spread the Word NOT the Flu!

• A school-based educational program about the
  importance of influenza prevention through
  vaccination
• Awarded the National Influenza Vaccine Summit
  Immunization Excellence Award
• Program, developed by Novartis Vaccines and
  Weekly Reader Corporation Custom Publishing, is
  customizable for health departments

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How Does the STWNTF Program Work?

• Offers the opportunity to disseminate information
  about your vaccination clinics to families with
  school-aged children in your area
• Weekly Reader regularly provides teachers across
  the country with curriculum-based educational
  materials
• Includes classroom lesson plans, wall posters
  and engaging student activities about the
  importance of influenza prevention
• Extends to families via the take-home materials
  including the letter with vaccination clinic
  information as well as tools and tips about
  preventing influenza at home and in school

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Parents and children attend vaccination clinic
Enroll for STWNTF
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Teachers conduct lesson plan and provide
materials to parents
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STWNTF customized to health department
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Customized STWNTF program distributed to local
schools
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The Program Proved Successful

• Nearly 600 educators proactively thanked Weekly
  Reader for providing materials to easily engage
  their students in learning about a serious health
  condition.

This is more than double the average response
rate of similar Weekly Reader programs
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Students and teachers found value in theCDC
award winning pilot program
I want to tell people not to spread the flu and
how not to get it. (Aimee Duncan, Ormond Beach
Elementary, Grade 4, FL)
Wonderful program!! I used it in my classes and
sent home info to parents. Thank you!! (Frank
Hackbarth, Marysville, WA)
Great timing. This made it easy to talk to the
students and get the message to the parents about
not spreading germs. (Suzy Post, Teachers Hands
Academy, FL)
According to Alicia Curtis of Barber Middle
School, GA, 1,000 students in her school are
using the STWNTF materials
Great program. Very exciting! Nice to have
ready-made materials (Carol Chalk, Cedar Fork
ES, NC)
Not only is it imperative to get vaccinated for
influenza, but also it is important to lead an
overall healthy life. (Hannah Barkey, Grade 8,
Steamboat Springs Middle School (M.S.) CO)
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Why This is Program is Important

• New Advisory Committee on Immunization Practices
  (ACIP) recommendations now target all children
  from 6 months to 18 years of age
• Increase of 30 million children from last year
• Last influenza season 52 out of 72 children who
  contracted influenza and died of influenza and
  its complications, were not vaccinated
• Influenza causes children to miss approximately
  38 million school days in the US annually
• For every three school days that are missed by a
  child with influenza, a parent misses almost one
  workday, which may result in lost productivity
• Source Centers for Disease Control and
  Prevention, Media Briefing Influenza Vaccine
  Effectiveness, April 17, 2008

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How Can This Program Benefit You?
Supports the ACIP expanded recommendations by
educating students and motivating their families
to get vaccinated against influenza
Drives students and their families to your
influenza vaccination clinics and local
healthcare providers
Increases influenza vaccination rates and Spreads
the Word about the need for annual influenza
vaccination
Showcases your commitment to influenza prevention
within the community
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Enrollment FormSubmission Deadline Friday,
July 18, 2008
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Timeline and Next Steps
Materials Distributed to Schools
Development of Customized Materials
Enroll in Program
Influenza Clinics
May
Jun
Dec
Jul
Aug
Sep
Oct
Nov
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Spread The Word Not The Flu! Sample Educational
Packet
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Materials Envelope
Sample
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Teacher Guide for Lessons
Sample
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Lesson Plan Continued
Sample
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Poster for Classroom, Nurses Office, Hallways,
etc.
Sample
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Bilingual Parent Take Home Letter
Sample
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Activity One Grades 3-5
Sample
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Activity Two Grades 3-5
Sample
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Activity Three Grades 3-5
Sample
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Activity One Grades 6-8
Sample
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Activity Two Grades 6-8
Sample
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Activity Three Grades 6-8
Sample
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Weekly Reader Program Evaluation Form
Sample
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• Question Answer Session

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In SummaryTake Action Now to be part of an
innovative school age program

• Send your enrollment form before the deadline
  (July 18th) to be eligible for participation in
  this program
• Novartis Vaccines will contact you at a later
  date for your influenza vaccination clinic
  information
• Children will become the influenza ambassadors
  within their households and drive immunization
  awareness, as well as encourage their family to
  take action by getting vaccinated at your health
  clinics or their healthcare provider
• Novartis Vaccines will have additional in-season
  Fluvirin supply if incremental doses are needed