Place or Product Distribution

1
Place or Product Distribution

• Chapter 13

2
Place or Product Distribution

• Purpose ensure an effective and efficient use
  of all available distribution channels to promote
  and sell all elements of the product.

3
Important Questions

• Who are my consumers and what are their needs?
• Where can I best reach my consumers in the
  marketplace?
• What are all of the elements of my product that
  can be sold (core product and product
  extensions)?
• What outlets are available to distribute my
  product?

4
Product Elements for Distribution

• The game/event itself
• Tickets to game/event
• Concessions
• Merchandise and memorabilia
• Images of the game/event (media)
• Players, Coaches. Mascot, Cheerleaders

5
Facility/Venue

• Well trained friendly personnel
• Location (safe, accessible, attractive)
• Parking (convenient, safe)
• Design and layout (concessions, merchandise, rest
  rooms, luxury boxes)
• Crowd management control
• Aesthetics
• Amenities-scoreboard, computers, technology

6
Ticket Distribution

• Box ticket office
• Retail stores
• Shopping Mall Kiosks
• Toll free number
• Use of ticket firms
• Internet
• Payroll deduction plans via businesses

7
Licensed Merchandise Distribution

• At Stadium/Venue
• Pro shops
• Specialty shops NBA Store
• Patronage motives repeat purchases
• Convenience
• Variety selection
• Quality of goods
• Courteous sales personnel