Opera Room

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Opera Room Caption The Opera Room by Helen
Ottaoway, Alistair Goolden, Deborah Thomas of
Artmusic at the Phoenix Centre, Exeter Photo Tim
Cuff, Apex News Agency
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So this is your baseline Active People data -
what it says and how to use it

• 26 February 2009
• Belinda Bryan
• Regional Partnerships Officer

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Relevance of Active People Data

• For the first time we have a baseline of arts
  engagement at top tier level
• NI11 is part of the national performance
  indicator set, performance for each area will be
  reported even if NI11 is not selected as an
  indicator in your LAA
• Increasing engagement is part of ACEs funding
  agreement with DCMS

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The Questions

• Im going to ask you a few questions about
  activities you have done in your leisure time,
  that are not part of paid work, formal education
  or volunteering.
• Have you spent time actually doing any creative,
  artistic, theatrical or musical activities in the
  last 12 months? Yes, No, Dont know
• How many times have you done any of these
  activities? One, Two, Three or more

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The Questions (2)

• Have you attended any creative, artistic,
  theatrical or musical events in the last 12
  months? Yes, No, Dont know
• How many events have you attended? One, Two,
  Three or more

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What counts?

• 1 1 2 ?
• 1 2 3 ?
• 3 0 3 ?
• 0 3 3 ?

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Current levels of engagement
Low Engaged 1-2/year
Unengaged 0/year
Engaged 3/year
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Increasing levels of engagement
Target ?
Low Engaged 1-2/year
Unengaged 0/year
Engaged 3/year
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Increasing levels of engagement
Target ?
Low Engaged 1-2/year
Unengaged 0/year
Engaged 3/year
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Increasing levels of engagement
Target ?
Low Engaged 1-2/year
Unengaged 0/year
Engaged 3/year
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Increasing levels of engagement
Target ?
Low Engaged 1-2/year
Unengaged 0/year
Engaged 3/year
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Year on year reality
Low Engaged 1-2/year
Unengaged 0/year
Engaged 3/year
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Increasing levels of engagement
Low Engaged 1-2/year
Unengaged 0/year
Engaged 3/year
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East
95 sure that Suffolk higher than Norfolk
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Confidence Counts!

• All survey data contain a margin of error
• This is also known as the confidence interval
• For this report the range has been calculated
  using a 95 confidence interval
• The best estimate available is the mid-point
• Assuming a normal distribution, the actual figure
  is most likely to be around the mid-point but it
  could be at either end of the range.

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Negotiated Targets 3 increase

• Barnsley
• Bradford
• Brighton and Hove
• Croydon
• Darlington
• Doncaster
• Dorset
• East Riding of Yorkshire
• Essex
• Greenwich
• Harrow
• Hartlepool

• Hounslow
• Kent
• Milton Keynes
• Northumberland
• Rutland
• Shropshire
• Southend-on-Sea
• Stockton
• Swindon
• Torbay
• Waltham Forest
• Wokingham

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Local Targets 3 - 6 increase

• Bedfordshire
• Bournemouth
• Cumbria
• Devon
• Herefordshire
• Leeds
• Lewisham
• Lincolnshire
• Luton
• Newcastle
• North Yorkshire
• Northamptonshire

• Oldham
• Somerset
• Manchester
• Birmingham
• Suffolk
• Nottinghamshire

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National Neighbours?
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LAA Timeline
AP set up with the aspiration that it will
continue beyond 2010
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Propensity to Engage
1
2
1
3
1
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55
50
45
40
35
30
Cambs
Herts
Suffolk
Norfolk
Southend
Essex
Pboro
Beds
Luton
Thurrock
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1 Urban arts eclecticEstimated proportion of
adult population (16) in segment by ward
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Thank you
www.artscouncil.org.uk