Introduction Marketing Information System MK315

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IntroductionMarketing Information SystemMK315

• Semester 2/51
• Aj-Kulachatr Chatrakul Na Ayudhaya
• Marketing Department
• Business Administration Faculty

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About Your Teacher

• Ajarn - Kulachatr Chatrakul Na Ayudhya
• ??????? ??????? ? ??????
• My Academic Profile
• B.Sc in Chemical Industrial CMU (Silicate
  Technology ) 1992
• MBA. in Marketing PYU 1998
• MITM (Master of Information Technology and
  Management) , CMU
• MKIS , Retailing Mng. Seminar , Production
  Operation management
• Email kulachatrakul_at_gmail.com
• Hi5 htpp//kulachatrakul.hi5.com
• Tel [phone]

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IntroductionMarketing Information System MKIS

• Overview of MKIS
• What is MKIS?
• Important of MKIS
• How to learn?What R U Learn?
• What program are used in MKIS ?

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IntroductionMarketing Information System What
is MKIS? Kotlers MKIS Model
Marketing Information System
Assessing Information Needs
Developing Information
Internal Records
Marketing Intelligence
Marketing Managers Analysis, Planning,
Implementation, Control
Marketing Environment Target Markets, Marketing
Channels, Suppliers, Competitors, Publics,
Macroenvironment Forces
Distributing Information
Marketing Research
DecisionSupport
Marketing Decisions and Communications
(Kotler)
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IntroductionMarketing Information System

• Important of MKIS
• MKIS make the firm has marketing strategy...
  
• Marketing Manager need Information for decision
  speedy , accuracy , effectiveness and
  Profitability...
• Marketing Manager must distributes the
  information to whom it may concern...
• Marketing Manager need information and
  communicates to his/ her customers...
• Marketing Manager need more advantage than
  competitors

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IntroductionMarketing Information System

• What R U Learn?
• Acknowledgment in marketing strategy and
  management
• IS IT Comprehension.
• Used of computer and IT enabling tools.
• Introduce to know what database system is
• MDSS outstanding performance.
• Revolution of Marketing strategy with
  e-Marketing and e-Commerce and Web application
  with software tools.
• Impacts of IT in ethical issues and society.
• ICT Policy and Government Role
• New Technology on the future

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IntroductionMarketing Information System

• What program are used in MKIS ?
• Database Programming , -gt MS-Access , SQL
• Spread Sheet data , -gt MS-Excel , SPSS
• Application from Web -gt Expert-choice
  ,VISA etc
• Web tools Front-page , Dreamweaver

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IntroductionMarketing Information System

• Course Syllabus 3 credit (2-2)
• Description
• Objectives
• Content
• Learning Plan
• Assessment Ratio
• Assessment Criteria
• Hand book
• QA

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IntroductionMarketing Information System

• Course Syllabus
• (MK 315 Course Description) 3(2-2)
• ???????????????????? ????????????????????????????
  ???????????? ?????????????? ??????????????????????
  ??????????????????????????????????????????????
  ????????????????????????????????? ?????????
  ?????????? ???????????? ??? ?????????
  ???????????????????????????????????????

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IntroductionMarketing Information System

• Course Syllabus (Course Objectives)
• ???????????????????????????????????????????
• ??????????????????????
• ???????????????????????????????????????
• ????????????????? ?????????????????????????????
  ?
• ???????????????????????????????????
• ?????????????????????????????????????????????????
  ?
• ??????????????????

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IntroductionMarketing Information System

• Course Syllabus (Course Content)
• ?????? 1 Marketing and Information Technology
• ????? 1 ?????????????????????????????????????
  (Information Systems)
• ????? 2 ????????????????? (Information
  Technology)
• ????? 3 ?????????????????????? (Marketing
  Information Systems)
• ????? 4 ????????????? (Database System)
• ????? 5 ??????????????????? (Marketing
  Research)
• ????? 6 ?????????????????????????????????
  (Decision Support system)

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IntroductionMarketing Information System

• Course Syllabus (Course Content)
• ?????? 2 Application of MKIS
• ????? 7 ????????????????????? (e-Marketing)
• ????? 8 ?????????????????????????????
• (e-Commerce Development)
• ????? 9 ?????????????????????????????????????????
  ????????????
• (Impacts of IT on ethical issues
  and society)

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IntroductionMarketing Information System

• ???????????????????
• ??????????????????????????????
• ???????????????????????????????????????
• ??????????????????????????????????
• ???????????
• ?????????????????????????????? ??????????
• ????????????????????????????

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IntroductionMarketing Information System

• Course Syllabus (Assessment Ratio Criteria)
• ?????????????????? (2-2)
• ??????????????????????????? 30
• ?????????????????? 20
• ?????????????????????? 50
• ?????????????????
• ?????????????????????????????????? 80
  ??????????????????????????????????????????????????
  ????????????????????????????????????????

100
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IntroductionMarketing Information System

• ?????????????????? (2-2)
• ??????????????????????????? 30
• ?????????????????????
• -          ?????????????????? 5
• -          ?????????????????? 5
• ??????????????????????
• -          ?????????????????????????????????? 5
• -          ?????????????????? 5
• ??????????????????? 10
• ?????????????????? 20
• ?????????????????????? 50
• ???????????????????????? 10
• ?????? 40

30
50
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IntroductionMarketing Information System

• Hand Book
• ??????? ???????????? ??. ??????
  ?????????????????????????? ????????
• ????????????????? , 2541.
• Kenneth C.Laudon , Jane P. Laudon
  ??????????????????????????
• (???????? ????????? ??.???) ???????? ?????????
  ????????????, ??????????,2545.
• - Andrew S. Tanenbaum ????????????????????
  (???????? ????????? ??. ??????)
• ???????? ????????? ???????????? ,
  ?????????? , 2542.
• ????? ?????????????? ??.??. ????????????????????
  ??????????????
• ???????????? ???????????????? ???????????????
  ????????????????????.
• ????? ?????????????? ??.??. ????? ????????????
  ??. ?????????????????????
• ???????????????? ???????????????
  ????????????????????
• ISBN 974-657-813-8 , 2545.

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IntroductionMarketing Information System

• Hand Book
• ?????????? ???????????? ??.
  ?????????????????????????????? ????????
• ??????, 2545
• ????? ?????????????? ???????????????????????????
  ??? ???????? ?????????????? ,
• 2545.
• ??????? ?????????? ??.,????? ????????,????? ???
  ?????????????? (Marketing Moves )
• ???????? ?????????????? ,2545. (?????????
  ???????????? ??????)
• ???????? ??????? E-Commerce
  ???????????????????????????????? ????????
  
• ?????? ,2543
• ????????? ????????????, ?????? ?????????
  ??????????????????????? ????????
• ??????????.
• ??????? ??????????? AHP ???????????????????????
  ?????????????????????????
• ?. ??????? 2542.
• E. Turban , Mclean R. Ephraim ,Wetherbe C. Jame
  .Information Technology for Management 3rd
  New York , John Wiley sons Inc. 2002.
• - E. Turban. Electronic Commerce 2002 A
  Managerial Perspective. New Jersy , Prentice Hall
  . 2002.

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IntroductionMarketing Information System

• Hand Book
• Albright, S.Christian Data Analysis and
  Decision Making with Microsoft Excel , 2002
• Hoffer J.,George J.,Valacich J.Modern System
  Analysis Design ed 2nd , Addison Inc., 1999.
  
• Kotler, Phillip, Marketing Management Analysis
  , Implementation ,and Control. New Jersey
  Prentice Hall Inc , 1997.
• E. Turban , J.E.Aronson, Decision Support
  Systems and Intelligent Systems. New Jersey
  Prentice Hall Inc , 2001.
• E. Turban , R.K Rainer Jr.,R. E. Potter.
  Introduction to Information Technology. New
  York John Wiley Sons, Inc. 2003.

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Marketing Information SystemAnnoucement

• ?????????????? email ????????????????????????????
  ???????
• ??????? Email ????????????????? e-learning
• ??? Username ???????????????????
  50xxxx_at_payap.ac.th
• ?????????????????? ????? Password ????????????
• ??.??????? Lab ?????? email ?????
• ?????????????????????????????????????? Lab
  ??????? 5 ????
• Forum ?? e-learning
• ????????????????????????????????????????
• Download outline slide
• e-Learning
• Module Website

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Marketing Information System Study tools by
Website
http//mkpayap.payap.ac.th/course/mk380/
Homepage/MK380homepage.HTM
http//elearning.payap.ac.th/
????e-learning ?????????? ??.?????????????????????
Admin ???????????? user ???????? ??????
Interactive ??????????????? ??????????????????????
?????????????????????????????
????? ??? ???????????????????????????? User
?????????????? ???????????????????????????????????
?? Traffic ??? e-learning ???????????
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Marketing Information System?? ?????
????????????????????????

• ??????????????????????? Lab ??????? 5
• ???????????????? e-learning ?????15 ????
  ??????????
• ?????????????????? ??????? ?? ?????
• ?????????????????????
• ?????????????????? ???????????????????????????????
  ???????????????
• ????????????????????? ????????????
  ???????????????????????? 10 ????????????????????
  ???????? ?????????????????????

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Marketing Information System??????????

• ????????????? ???????????????????????????????????
• ????????????? ?????????????? ?????????????????????
  ????????? ???????????????????????????????????????
  ????????????????????? ???????????????????????????
  ???????????????????
• ????????????? ??????? ???????????????????????
  ????????????????????? ????????????????????????????
  ????????????????? ???????????????????????????????
  ?????????????????? (????)???????????????????
  (??????????????)
• ????????????????????????????????????? online
  ????????? ????????????????????????????????????????
  ???????????????????????????????????????????????

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???????????????????????? (1-46)
24
???????????????????????? (1-47)
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???????????????????????? (2-47)
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???????????????????????? (48 -49)
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?????????
28
???????????
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Introduction to Information System
?????? ?????? ???????????????

• If you know your enemies and know yourself, you
  will not be imperiled in a hundred battles... if
  you do not know your enemies nor yourself, you
  will be imperiled in every single battle.
• ?????????????????????? ???????????????????

Sun Tzu Sun Zi (c. 6th century BC) Chinese
General, military strategist
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Information and Communication Technology ICT
31
?????????????????????????????????
13.6 M
http//internet.nectec.or.th
32
?????????????????????????????
33
The Innovation of Computers Communications
34
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3G / CDMA / WiMax

• Why 3G?
• Better Voice Quality
• High Speed Wireless Internet
• Real-time Multimedia
• Speed is up to 384 kbps and more

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What is CDMA ?Code Division Multiple Access
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??????????? CDMA ?

• mobile hi-speed internet ?????????????????????????
  ?????????? 2.4 Mbps (2.4 ???????? ?????????)
• always on ????????????????????????????????????????
  ????
• capacity ???????????????????????????????
• soft hand-off ???????????????????????
  ??????????????
• rake receiver ????????????????????????????????????
  ??????????????????
• power control ?????????????????????????? safety
  privacy ??????? ???????????????????
• ????? http//www.CATCDMA.com
• ??????????????????????????????? 492
  ?.???????????????????????-????? ?.???????
  ?.????? ?. ????????? 50000 ???. 053 261174 ,
  053 - 261178

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World of Knowledge

• For Wisdom and Intelligent

40
Wisdom
Intelligent
????????????????????????????????????????????
41
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???????????????????Juan Enrique
As the Future Catch you
43
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Have you ever hear something like these?

• Knowledge Based Economy
• Learning Society
• GMOs
• Cloning
• Genome
• Nano Technology
• Bio-Informatic
• Molecular Technology

45
Knowledge based Economy

• "??????????? "??????????????????????
  ???????????????????.????????????????????????
  ??????????????????????????????????????? ??????
  ??????????????? ?????????????????????????????????
  ????????????????????????? ??????? ????????????
  ???????????????????????????????"
• "???????? 3 ?????????????????????????????????????
  ??? ???????????????????????????
  ??????????????????????????????????? ??????
  ???????? ???????????????? ?????????????????????
  6 ????????? ????? ??????? Dell.com
  ???????????????????????????????????????????????
  ?????????????????????????????????????
• ??????????????????????

46
Egypt
47
Angkor
48
??????????????????????????????????????????????????
?????????? ????????????????? ?????????????
49

• ??? ?????????????????????????????????????????????
  ??? ???????????????????????
  ???????????????????????????????????"
• "???? 1965 ?????????????????????
  ????????????????? ?????????????????????????????
  1965 ????????????????????? ????????????????????
  ???????????? ????????????????????????????
  ?????????????????????????????????????
  ???????????????? ?????"
• ???? 1999 ??????????????????????????? 2
  ???????????????????????????? 1965 ???????????
  ???????????????????????????????????????? 82
  ?????? ???????????????????????????????? U 1,182
  ???????????????????????????????????????? 9
  ?????? ???????????????????????????????? U
  23,415
• ????????????????????????????????????????????
  ??? ??????????????????????????????????????????????
  ??????????
• Juan Enriquez As the Future Catches You
  Nation Book (???????)

50
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52
??????????????????????????www.rmutphysics.com/cha
rud/oldnews/67/index67.htm
????????????????????????????????
53
????????????????????????????????
Gecko Effect
54
????????????????????????????
Lotus Effect
www.maler-pichler.at/lotusan.htm
55
????????????????????????????????(????????????)
??????????????????????????????????????????????????
????????????????????????????????
56
http//mkpayap.payap.ac.th/course/myweb/kulachatr.
htm
57
??????? ??????????
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World of Social Networkand Sharing
????? Social Networking ????????????????????????
????????????????????????????????????????????? ????
???????? email kulachatr_c_at_payap.ac.th ????
????? Hi5 ??? Comment ?? http//kulachatrakul.hi5
.com
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Top 10 World Social Networking Top 10 World Social Networking Top 10 World Social Networking Top 10 World Social Networking Top 10 World Social Networking
Rank www ?????? ??????? Nations
1 www.Youtube.com ??????????? Google USA
2 www.Myspace.com ?????????????? News corp. USA
3 www.Wikipedia.org ???????????????? ?????????????????? USA
4 www.Facebook.com ?????????????? facebook inc. USA
5 www.Orkut.com ?????????????? Google USA
6 www.Hi5.com ?????????????? ?????????????? USA
7 www.Photobucket.com ?????????????? Fox USA
8 www.Flickr.com ?????????????? Yahoo USA
9 www.Friendster.com ?????????????? ??????? ????????? USA
10 www.Skyrock.com ????????????????? ?????????? France
????? Alexa.com1 , Wikipedia.com ????? Alexa.com1 , Wikipedia.com ????? Alexa.com1 , Wikipedia.com ????? Alexa.com1 , Wikipedia.com ????? Alexa.com1 , Wikipedia.com
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Update ??????2 ??????? 2551

• 1. MySpace.com2. FaceBook.com3. Orkut.com4.
  Hi5.com5. Vkontakte.ru6. Friendster.com7.
  SkyRock.com8. PerfSpot.com9. Bebo.com10.
  Studivz.net

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Social Network ???????

• Social Network ????????????????????????????????
  ????????????????????????????????????
  ?????????????????????????????? ???? Social
  Network ??????????????????????????????????????????
  ????? ???????????????????????????? Social Network
  ?????????????? Social Network ???? Hi5 ???????
  Facebook ??????????????????? social network
  ??????????????????????? ?????????????????????????
  ????????????????????????????????
  ????????????????????????? ????????????????????
• ???????????????????????? ? ?????????
  ????????????????? Social Network ????? ????
  Social Network ???????????????? ?????????????
  odoza (???????) ??????????????????????????????????
  ?? ???????????????????? ??????????????? share
  ?????? ?????????????? ????????????????????????
• Posted on 09 August 2008 by keng.com

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??? mandymaarten
63
What is Blog and Blog Marketing

• Blog ??????????????? WeBlog , We Blog , Web
  Log ???????????????? ????????????????????????
  ?????????? ????? (Blog)
• Blog ???????????????????????????? (Personal
  Journal) ???????????? ????????????????????
  ??????????????????? ? ???????????????????????????
  ???????????? ????????????????????????????
  ??????????????????? ? ???????????????
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• ???????????????????????? ??????????????????????
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  ??????????????? ?????????????????????????????????
  ?????????????????????????????????????????????
  ????????? Comment ????????????????????????????????
  ??

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Blog ????????????????????

• Blog ??????????????????
• Gotoknow.com
• Learners.in.th
• Keng.com
• Boemarket.com
• Bloggang.com
• Bloggoo.com
• Blog.sanook.com
• Blog.tourismthailand.org
• Blog.mthai.com
• ??????????????
• www.thaiblog.info

• ??? ??. ????? Blog ????????
• ????? Blog ?????????
• ??????????????? ????????
• ?????????????????
• ???????????????
• ?????????????????????????????????????
• (?????????????????????? ??????????????????????????
  ??????)
• ??? Url ??? Blog ?????????? e-learning/dicussion
  forum
• ??? ??. ??????????? Comment ???????????????
  ???????????????????????
• ????? 1 ???????