Initiative

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• Initiative 1
• Enhance Student Access and Program Excellence
  Through Improved Fundraising Technology
• Initiative 2
• Enhance Communication and Collaboration Through
  Institutional Affiliation
• Initiative 3
• Through Communication Collaboration Build
  Linkages Along the Student / Alumni Continuum

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Initiative 1 Enhance Fundraising Technology to
Enhance Student Access and Program Excellence

• Goal
• Increased the Number of TCC Scholarships
• Outcome
• Increased Access for Academically Qualified
  Students With a Demonstrated Financial Need
• Action Plan
• Acquire Donor Research and Planned Giving
  Software
• Expected Results
• Additional Scholarships and Matching Funds to TCC
• Budget Impact
• FY 04-05 Request 5,000

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Initiative 2 Enhance Communication and
Collaboration Through Institutional Affiliation

• Goal
• Improve Collegial Knowledge Base Through
  Institutional Membership
• Outcome
• Access to Shared Resources of Similar
  Institutions - Quality Enhancement
• Action Plan
• Continue Annual Membership in the Council for
  Advancement and Support of Education (CASE)
• Expected Results
• Access to CASE Institutional Research and
  Programs
• Budget Impact
• 240 FY 04-05 Additional Budget Request Cover
  Dues Increase

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Initiative 3 Build Linkages Along the
Student / Alumni Continuum

• Goal
• Build and Maintain a Strong Alumni Relations
  Program
• Outcome
• Increase the TCC Alumni Association Membership
  Base
• Increased Contact and Support of TCC from Alumni
• Action Plan / Expected Results
• Funding of Full-Time OPS Alumni Relations
  Coordinator
• Maintain Alumni Records 27,000 Records
• Work with Student Affairs to Increase Student /
  Alumni Contact
• Budget Impact
• 32,464 for Full-Time OPS Alumni Coordinator (Now
  ½ Time)
• 3,500 Operational Support (Software, Mailing
  Programs)

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The End
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Communications Office

• Brian Anweiler
• Interim Communications Director

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Communications Office

• CAMPUS/ACCESS Plan for and facilitate growth of
  change.
• GOAL IMPROVE COLLEGE MARKETING AND
  COMMUNICATIONS.

OUTCOME Comprehensive integrated
communications and marketing for all College
programs and services.
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Communications Office

• CAMPUS/ACCESS Plan for and facilitate growth of
  change.
• GOAL IMPROVE COLLEGE MARKETING AND
  COMMUNICATIONS.
• Fully staff and reorganize Communications Office

• Rename office
• Community Relations and Marketing Services

• Merge Publications Office back into
  Communications Office
• Establish Copy Writer/Editor position to assist
  in creating
• first-class College publications and
  recruitment brochures.

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Communications Office

• CAMPUS/ACCESS Plan for and facilitate growth of
  change.
• GOAL IMPROVE COLLEGE MARKETING AND
  COMMUNICATIONS.

• Establish Coordinator of On-line
  Communications
• Responsible for web content

• Establish Television Producer for news and
  informational
• videos for internal and external
  distribution.

• Existing Communications Specialist position
  will be
• devoted to Economic and Workforce
  Development and
• Technology and Professional Programs
  marketing.

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Communications Office

• CAMPUS/ACCESS Plan for and facilitate growth of
  change.
• GOAL IMPROVE COLLEGE MARKETING AND
  COMMUNICATIONS.

• Existing Communications Specialist position
  will
• remain as Media Relations Coordinator and
  support other
• positions

• Establish Office Manager position

• Sports Information and Marketing
  Responsibilities
• shared with Athletic Department (Athletic
  Department
• Initiative)

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Communications Office
CAMPUS/ACCESS Plan for and facilitate growth of
change. GOAL PART II - IMPROVE COLLEGE
MARKETING AND COMMUNICATIONS.
OUTCOME Effective marketing and advertising
resources For College programs and services.
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Communications Office

• CAMPUS/ACCESS Plan for and facilitate growth of
  change.
• GOAL PART II - IMPROVE COLLEGE MARKETING AND
  COMMUNICATIONS.
• Enhancement of current college advertising and
• marketing strategies.

• Invest additional funds for marketing and
  advertising
• of Technology and Professional Programs and
  Economic
• and Economic and Workforce Development

• One-year investment for EWD advertising
  included
• with goal of advertising EWD programs
  becoming
• self-sufficient and dollars returned to
  college

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Communications Office

• CAMPUS/ACCESS Plan for and facilitate growth of
  change.
• GOAL PART II - IMPROVE COLLEGE MARKETING AND
  COMMUNICATIONS.
• Enhancement of current college advertising and
• marketing strategies

• Creation of new College publications and
  recruitment
• brochures

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Communications Office
Brian Anweiler Interim Communications Director