Diapositive 1

1
LE MONDE
2
LE MONDE
 The  daily
Pôledes régies publicitaires
WEB
Magazines and books
Regional dailie(s)
3
LE MONDE
TODAY

• STILL RESPECTED
• a  must reading  for the French elite.
• a leader among the European press.
• BUT WEAK
• continuous loss of readers, advertising revenues
  and money,
• despite a successfull new formula in 2006.

4
LE MONDE
TODAY

• STILL RESPECTED
• a  must reading  for the French elite.
• a leader among the European press.
• BUT WEAK
• continuous loss of readers, advertising revenues
  and money.
• despite a successfull new formula in 2006.

Another institution of journalism ignoring what
the future holds.
5
LE MONDE
PAID CIRCULATION - NATIONAL FRENCH NEWSPAPERS
6
LE MONDE
PAID CIRCULATION - NATIONAL FRENCH NEWSPAPERS
- 10 for the three leading newspapers in four
years.
7
LE MONDE
FRENCH NEWS WEB SITE - NUMBER OF VISITS (by month)
Socialist primaries
Le Monde.fr 32,5 millions
Demonstrations against labor contract
Riots in the suburbs
US electionsArafat death
Madrids terrorist attack
Le Figaro.fr 14,9 millions
Iraks war
11 september 2001
Libération.fr 7,5 millions
Nouvel Obs.com 6,3 millions
Source Visites mensuelles certifiées OJD (sauf
Le Figaro.fr Médiamétrie)
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LE MONDE
AN OUTSIDE STORY
1999Interactivity and multimedia integrated
May 2000Failure of portal strategy
19 déc. 1995Front page in PDF plus a few texts
Jan. 2001Back to the news
April 2002subscription area
March2005New formula
May 2003New navigation
1998Web moves to an other location
1995
2005
2000
9
LE MONDE
AN OUTSIDE STORY
1999Interactivity and multimedia integrated
May 2000Failure of portal strategy
19 déc. 1995Front page in PDF plus a few texts
Jan. 2001Back to the news
April 2002subscription area
March2005New formula
May 2003New navigation
1998Web moves to an other location
1995
2005
2000
The site was more innovative and changed faster
than its competitors.
10
LE MONDE
PROMISE all the news at the time of your
connection 

• Ever changing home-page. 20 minutes is a
  maximum
• True multimedia treatment of the news.
• content from the newspaper is now 10 of
  downloaded pages
• Real interactivity .
• more than 5.000 contributions per day from
  subscribers

11
LE MONDE
FREE
SUBSCRIPTION AREA
A PACKAGE OF CONTENTS AND SERVICES WITH HIGH
ADDED VALUE
NEWSLETTERS
SURVEYS
ARCHIVES
INFORMATION DESK
FACTS BOOK
PAID ARCHIVES
NEWS WIRES
PERSONAL FILE
SOPHISTICATED FLASH STORIES
BLOGS AND FORUMS
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LE MONDE
MARKETING FUNNEL FROM FREE ACCESS TO
SUBSCRIPTION AREA

• Recruitment of subscribers is free.
• Part of the business is B2B.
• There is a premium subscription (acces to a
  super interactive PDF of the newspaper).

FREE NEWS ACCESS
CONTENT
13
LE MONDE
MARKETING FUNNEL FROM FREE ACCESS TO
SUBCRIPTION AREA

• Recruitment of subscribers is free.
• Part of the business is B2B.
• There is a premium subscription (acces to a
  super interactive PDF of the newspaper).

FREE NEWS ACCESS
Ad driven revenue
CONTENT
Pay for content model
The site has two incomes and a list of online
subscribers.
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LE MONDE

• 35.500 subscribers to the site only (7.8
  /month)
• 6.400 subscribers to the premium site (19.5
  /month)
• 1.500 subscribers are companies
• 45.600 subscribers from the newspaper (fee is
  paid)

AND THE MAIN SOURCE OF SUBSCRIBERS TO

• is the web site (its the cheaper too)

15
LE MONDE
THERE ARE 89.000 SUBSCRIBERS TO

• 35.500 subscribers to the site (7.8 /month)
• 6.400 subscribers to the premium site (19.5
  /month)
• 1.500 subscribers are companies
• 45.600 subscribers from the newspaper (fee is
  paid)

AND THE MAIN SOURCE OF SUBSCRIBERS TO

• is the web site (its the cheaper too)

The Web and the newspaper are ready for the
audiences move.
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LE MONDE
SITE AND NEWSPAPER ARE TWO DIFFERENT BUSINESSES
76 of the readers of LE MONDE ignore the web
site. 75 of the audience of LeMONDE.FR never
read the newspaper.
Source Ipsos La France des Hauts Revenus 2005.
Population 3 728 000 individus.Top 8 revenus
annuels nets gt 55 K
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LE MONDE
SO FAR, SITE AND NEWSPAPER ARE TWO DIFFERENT
BUSINESSES
76 of the readers of LE MONDE ignore the web
site. 75 of the audience of LeMONDE.FR never
read the newspaper.
One brand and two medias, each with its own
audience.
Source Ipsos La France des Hauts Revenus 2005.
Population 3 728 000 individus.Top 8 revenus
annuels nets gt 55 K
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LE MONDE
THE WEB PROVIDES THE BRAND WITH A YOUNGER AND
WIDER AUDIENCE
Source études EPIQ 2005 pour Le Monde et IPSOS
Profiling 2005 V2 pour Le Monde.fr
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LE MONDE
WHAT IS TO BE DONE ?

• Be an important player in the free-press.
• Launch a low price morning newspaper.
• Create new products (paper or digital) for
   niche  readers .

• Create its own competition (ie an other web
  site).
• Learn how to tell a story online.
• Eventually, use or sell its know-how.

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LE MONDE
WHAT IS TO BE DONE ?

• Create its own competition (ie an other web
  site).
• Learn how to tell a story online.
• Eventually, use or sell its know-how.

• Be an important player in the free-press.
• Launch a low price morning newspaper.
• Create new products (paper or digital) for
   niche  readers .

Above all, the key issue is to focus on your each
media.
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LE MONDE
UNAUTHORIZED VIEWS FROM PARIS

• The Web is still an ongoing war of innovations

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LE MONDE
UNAUTHORIZED VIEWS FROM PARIS

• The Web is still an ongoing war of innovations

So far, the press has lost every battle
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LE MONDE
UNAUTHORIZED VIEWS FROM PARIS

• The Web is still an ongoing war of innovations.
• Convergence is a nice word for smaller newsroom.

So far, the press has lost every battle
24
LE MONDE
UNAUTHORIZED VIEWS FROM PARIS

• The Web is still an ongoing war of innovations.
• Convergence is a nice word for smaller newsroom.

So far, the press has lost every battle
Its too early to close the laboratory
25
LE MONDE
UNAUTHORIZED VIEWS FROM PARIS

• The Web is still an ongoing war of innovations.
• Convergence is a nice word for smaller newsroom.
• The print press is facing a crisis of the
  story-telling.

So far, the press has lost every battle
Its too early to close the laboratory
26
LE MONDE
UNAUTHORIZED VIEWS FROM PARIS

• The Web is still an ongoing war of innovations.
• Convergence is a nice word for smaller newsroom.
• The print press is facing a crisis of the
  story-telling.

So far, the press has lost every battle
Its too early to close the laboratory
We are looking for the writing in a digital,
discoutinous age
27
LE MONDE
UNAUTHORIZED VIEWS FROM PARIS

• The Web is still an ongoing war of innovations.
• Convergence is a nice word for smaller newsroom.
• The print press is facing a crisis of the
  story-telling.
• The book could be the next missed opportunity.

So far, the press has lost every battle
Its too early to close the laboratory
We are looking for the writing in a digital,
discontinuous age
28
LE MONDE
UNAUTHORIZED VIEWS FROM PARIS

• The Web is still an ongoing war of innovations.
• Convergence is a nice word for smaller newsroom.
• The print press is facing a crisis of the
  story-telling.
• The book could be the next missed opportunity.

So far, the press has lost every battle
Its too early to close the laboratory
We are looking for the writing in a digital,
discontinuous age
The new technology for binding and distribution
is there
29
fogel_at_lemonde.fr