David Harbourne

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• David Harbourne
• Director

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• Aims
• Help more young people achieve good results at 16
  upwards
• Encourage more young people to stay in education
  or training, for longer
• Reduce the number of young people not in
  employment, education or training
• Encourage more employers to get involved in
  education, more often and more effectively

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• In other words
• Attainment
• Progression
• NEETs
• Employer engagement

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• Its not
• Something imposed from above we saw that the
  London Challenge had made a difference and felt
  we could do something worthwhile here
• A really big initiative we havent the funds for
  that, and in any case we believe we should focus
  on sharing good ideas, not inventing new ones

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• Attainment
• Results are getting better this years figures
  will be the best yet
• Nevertheless, we lag behind most other English
  regions, and ...
• ... a lot of schools do not achieve the benchmark
  of 5 A to C GCSEs (including English and maths)

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• Its not just about schools below the 30
  National Challenge threshold
• There is room for improvement across the whole
  spectrum
• We have therefore grouped schools using two main
  criteria prior attainment, and relative
  deprivation

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• Sharing ideas
• We will bring together two families of schools at
  this point, to learn from the London Challenge
  and to see whether and how they would like to
  work together
• We will try not to tread on the toes of the
  National Challenge, or overload hard-pressed
  schools

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• Progression
• Our key weapon is information.
• Information and experience.
• Our two key weapons are information and
  experience.
• And impartial advice.
• Amongst our key weapons Ill come in again.

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• Progression
• Do parents, teachers, young people even careers
  advisers have a full picture of the modern
  economy?
• Lots of people believe that the engineering
  industry was killed off in the 1980s and that
  includes people who worked in engineering
  themselves.

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• Information
• Lots of people have good labour market
  information
• Lots of people produce careers information
• But does it all filter through? And is it in the
  right format?

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• Sharing ideas
• If someones done something really useful, or
  produced say a set of video clips, can we
  share this more widely?

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• Experience
• Everyone knows reading about something is second
  best to seeing, hearing and doing
• Visits to employers, colleges, specialist
  training facilities and so on
• Whats the best age range 16? 14? 11?
• And can we arrange more chats with apprentices,
  students, trainees etc?

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• NEETs
• Target for the Region is to reduce from 8.2 to
  7 by 2010
• There is variation across the region Barnsley,
  NE Lincolnshire, York are below 7 already, but
  others face a considerable challenge
• 18 million ESF support (2008-2010) to identify
  gaps in local provision and address them

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• We dont want to get in the way of excellent work
  already taking place
• Well help where we believe can add value or make
  links eg information, advice and guidance,
  employer engagement, raising the profile of work
  with NEETs (and preNEETs)

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• Employer engagement
• Many people think employer engagement in
  education means work experience, and nothing but
  work experience
• What about
• Interview practice?
• Workplace visits?
• Mentoring?
• Projects and competitions?
• Apprenticeships (including Young Apprenticeships)?

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• Its not just about diplomas
• Obviously we need employers to help deliver
  Diplomas, but employers can add value and context
  to the whole curriculum

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• Business in Schools
• The Edge Foundation is a charity committed to
  raising the profile and status of practical and
  vocational learning
• Theyre spending their own money to promote
  employer engagement, starting here in Yorkshire
  and Humber

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• Rosie Winterton MP
• "Employers tell me that they are keen to get
  involved in education, but many of them are
  unsure how to get started. This new website fills
  that gap between world of education and the world
  of work. For the first time, everything employers
  need to know about engaging in education can be
  found in the one place.

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• Activities
• PR
• Launch event 17 September
• Direct marketing stakeholders and key audiences
• Print, radio and digital advertising

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www.yh14-19challenge.co.uk
Contact Janette.Gudgeon_at_ypef.org.uk or
dharbourne_at_tiscali.co.uk