BUILDING EFFICIENCY

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• BUILDING EFFICIENCY
• IN PITKIN COUNTY
• IN 2009
• presented by
• Pitkin ENERGY STAR partners

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ENERGY STAR New Homes Program Pitkin County
ENERGY STARAspen, COMarch 11th, 2009

• Joani Matranga
• Western Regional Representative
• The Governors Energy Office
• www.colorado.gov/energy

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Energy Codes Update

• Overview
• HB 07-1146 Calls for Municipal Adoption of
  IECC 2003 as Minimum Energy Code Standard
• GEO to Support all Municipalities with Training
  and Resources

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Energy Codes Update

• Implementation Model Roll-out
• Completed Statewide Code Training Needs Survey
  and Status Report (Nov 2007)
• GEO Published RFP to Secure Statewide Code
  Training Organization (Dec 2007)
• GEO Coordinated/Sponsored 30 Training Sessions
  Across CO on both IECC 2003 IECC 2006
• Additional Resources Available (code books,
  workbooks, technical assistance)

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ENERGY STAR New Homes Overview

• What is ENERGY STAR?
• Why ENERGY STAR New Homes (ESNH)?
• Why Support A Statewide Program in Colorado?
• What Happened in 2008?
• A Brief Review of Colorados 2008 ENERGY STAR New
  Homes Program.
• Whats Planned for 2009?
• Looking Forward to Colorados 2009 ENERGY STAR
  New Homes Program

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What is ENERGY STAR?

• Brand Shorthand
• Truly Energy Efficient
• Credible
• Environmental Leadership
• National Symbol for Energy Efficiency

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What is ENERGY STAR?

• 70 awareness
• 35 knowingly purchased
• 70 influenced purchase decision
• 85 households would recommend

2007 CEE National Survey
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ENERGY STAR Homes in US(annual numbers, 2007
Q1 Q2 only)
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Why ENERGY STAR New Homes in Colorado?

• Supporting (and funding) advancements in the
  energy efficiency of COs residential sector is a
  top priority of Governor Ritters plan for a New
  Energy Economy
• ENERGY STAR provides a common (statewide)
  platform for all 329 CO jurisdictions 56
  utilities to build on
• ENERGY STAR offers CO homebuilders a thoroughly
  tested voluntary construction template to
  follow, and a proven Brand Name to market homes
  to buyers

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2008 Colorado ENERGY STAR New Homes Program

• Late 2007, the GEO convened a meeting with CO
  utilities, cities and counties to discuss their
  interest in supporting area ENERGY STAR
  homebuilders.
• Response was overwhelmingly positive
• In 2008, the GEO made 13 matching grants to 51
  cities, counties utilities to support ENERGY
  STAR
• 225,000 in funding to provide
• HERS Rater Trainings
• Homebuilder Trainings
• Trades Contractor Trainings
• Realtor Trainings
• Marketing Consumer Awareness Campaigns

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2008 Colorado ESNH Partners

• Aspen
• Berthoud
• Boulder
• Boulder County
• Breckenridge
• Buena Vista
• Carbondale
• Chaffee County
• Colorado Springs
• Crested Butte
• Denver
• Eagle County
• Fort Collins
• Frisco
• Glenwood Springs
• Grand Junction
• Larimer County
• Longmont Power Communications

• Mesa County
• Mountain Village
• Mt. Crested Butte
• Parker
• Pitkin County
• Platte River Power Authority
• Poncha Springs
• Poudre Valley REA
• Rifle
• Salida
• San Miguel County
• Severance
• Steamboat Springs
• Summit County
• Telluride
• United Power
• Windsor
• Xcel Energy

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2008 Colorado ESNH Coverage
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2009 Colorado ESNH Program

• The GEO has just issued 11 matching grants for
  regional efforts
• HERS Rater Trainings
• Homebuilder Trainings
• Trades Contractor Trainings
• Realtor Trainings
• Marketing Consumer Awareness Campaigns
• The GEO is launching a statewide marketing
  campaign
• All major Colorado markets homebuyers will
  receive ENERGY STAR messaging by print, radio,
  etc.
• The GEO is partnering with utilities to offer
  ENERGY STAR New Home incentives to homebuilders
  statewide!

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2009 Colorado ESNH Partners

• 4CORE
• Archuleta County
• Chaffee County
• City County of Denver
• City of Aspen
• City of Durango
• City of Fort Collins/Fort Collins Utilities
• City of Fruita
• City of Grand Junction
• City of Longmont/Longmont Power Com
• City of Steamboat Springs
• Colorado Mountain College
• Colorado Springs Utilities
• Community Office of Resource Efficiency
• Frostbusters Coolth
• Garfield County
• Garfield County New Energy Communities
• Headwaters Energy Finance
• High Country Conservation Center

• Chaffee County HBA
• Northern Colorado HBA
• Southern Colorado HBA
• Mountain to Mesa HBA
• Pitkin Garfield HBA
• Housing Resources of Western Colorado
• La Plata County
• La Plata Electric Association
• Larimer County
• Mesa County
• Mountain Energy Consultants
• Pitkin County
• Platte River Power Authority
• Poudre Valley REA
• San Miguel County
• San Miguel Power Association
• Sangre De Cristo
• South Main

• Summit County Government
• Telluride Association of Realtors
• The New Community Coalition
• Town of Basalt
• Town of Berthoud
• Town of Breckenridge
• Town of Frisco
• Town of Ignacio
• Town of Mountain Village
• Town of Pagosa Springs
• Town of Palisade
• Town of Severance
• Town of Telluride
• Town of Windsor
• United Power
• Xcel Energy
• Yampa Valley SC

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2009 Colorado ESNH Program

• The Colorado new construction market is changing,
  ENERGY STAR is growing very quickly in CO
• 2004 4.2 Market Penetration
• 2005 5.7 Market Penetration
• 2006 7.8 Market Penetration
• 2007 8.9 Market Penetration
• 2008 19 Market Penetration
• The GEO Partners are looking to engage and
  support all homebuilders interested in the ENERGY
  STAR New Homes Program

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Thank You!

• Jamil Dillon
• The Governors Energy Office
• Residential Buildings Program Senior Associate
• [phone]
• jamil.dillon_at_state.co.us
• www.colorado.gov/energy

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Aspen Home Performance
How BPI Certification and Accreditation Can Build
Your Business
Larry Zarker Building Performance Institute
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Residential Buildings Climate Change
Energy use from residential buildings accounts
for 36.5 of electricity consumed in the U.S. and
21 of carbon emissions.
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Need for Home Performance Contracting

• About a third of owner-occupied homes are now at
  least 45 years old and an additional third is
  between 25 and 45 years old meaning that a large
  majority of homes are in increasing need of
  remodeling and repairAND upgrade of the homes
  performance.

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What is Home Performance?
The systematic approach to improving the comfort,
health, safety, energy efficiency and durability
of your customers homes.
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Drivers for Home Performance

• Dust and Allergies
• Comfort Issues (Drafts, Hot or Cold Rooms)
• High Utility Bills
• Hazardous Materials (Asbestos, etc.)
• Moisture (wet basements, mold, etc.)
• Climate Change (i.e., carbon footprint)

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Typical homefull of systems

• Drainage system
• Foundation system
• Flooring system
• Wall system
• Ceiling system
• Roof system
• Heating system
• Air conditioning system
• Ventilation IAQ systems
• Moisture control systems
• Distribution system
• Exhaust systems
• Plumbing systems in/out
• Electric, Appliance Lighting systems
• Energy management system

Key Question Do you know where your fresh air
comes from?
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Return Air
Return Air
Furnace Filter Slot
Furnace Filter Slot
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Mold on Wall
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Open Sump Pit
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Corrosion on Hot Water Tank
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Pipe Insulation
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Uninsulated Ducts in Crawl Space
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Key Elements of a Successful HPwES Program

• Develop Contractor Infrastructure
• Provide Building Science-based Skills Training
• Provide Business Management and Sales and
  Marketing Training
• Support Contractor Accreditation and Key
  Professional Certifications
• Support Comprehensive Solutions
• Comprehensive Home Assessments
• Practical Solutions to Diagnosed Problems
• Provide Independent, Third-Party QA

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BPIs Role in Home Performance Contracting

• Support the growth of a Home Performance
  contracting industry
• Support the transition of general and specialized
  trade contractors to home
  performance contracting
• Maintain national standards overseeing home
  performance contracting
• Provide a distinct brand value through an
  accreditation of home performance contractors
  coupled with independent, third party quality
  assurance
• Provide a series of professional certifications
  for the home performance trades

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BPI Certification Model
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What is BPI Accreditation?
A professional credential awarded by BPI
to contracting companies
who commit to offering comprehensive whole
house home performance solutions
for their customers.
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BPI HPwES Contractor Model

• First Do No Harm
• Educate Customers on Whole-House
• Offer Comprehensive Solutions
• Training Certification of Key Staff
• Follow BPI Standards in Their Work
• Last Do No Harm
• Independent, Third-Party Quality Assurance Program

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BPI Marketing to Contracting Companies
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Testing In
Home Performance
begins with
a testing in procedure
that is defined in
the BPI Standards.
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Tools of the Trade
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Measurement and Verification

• Test Out on every job to verify that the work
  achieves the performance expectations of you and
  your customer
• Commit to having an independent, third-party
  quality assurance system verify the performance
  of your completed projects.

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A New Tiered Approach to Accreditation

• During 24 month mentoring period, companies
  specify which jobs are home performance and
  subject to BPI Accreditation requirements.
• No all or none high bar threshold for companies
  to overcome.
• Approach allows contractors to build their home
  performance skills.

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Tiered Mentoring in Accreditation

• BPI and its affiliate through the sponsoring
  program provide business management mentoring
  skills and onsite technical assistance.
• Testing in and Testing Out requirements of BPI
  Standards apply to home performance jobs
  specified by contractor. Stepped incremental
  additional requirements for percentages of jobs
  listed as home performance.
• Commit to having an independent, third-party
  quality assurance system verify the performance
  of completed home performance jobs noting Best
  Practice improvements in practice and BPI
  Standards issues.

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Tiered Accreditation Structure
ABC Home Performance, Inc.
Other Residential Jobs
Year 1
Home Performance Jobs
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Tiered Accreditation Structure
ABC Home Performance, Inc.
Other Residential Jobs
Year 2
Home Performance Jobs
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Tiered Accreditation Structure
ABC Home Performance, Inc.
Year 3
Home Performance Jobs
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Whats In It For Me for Contractors?

• Brand Recognition Differentiation
• Access to Resources
• Educational
• Business Training
• Marketing Outreach
• Independent, 3rd Party Quality Assurance
• Feedback on Best Practices

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BPI Quality Assurance Model
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Co-Branded Homeowner Marketing Sheet
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5 Customizable Newspaper Ads
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Customizable Yellow Pages Ad
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Customizable Lawn Signs
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Neighborhood Door Hangers
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Vehicle Decals
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Summary of the Value Proposition

• SALES BENEFITS
• Offer customer complete solutions
• HP uses a systematic approach
• Expand your scope of services
• Improve your closing rates
• Be selective about projects
• Perform larger value projects
• Offer competitive financing
• Examples
• NY Average Project 8,000
• CA Average Project 12,000

• OPERATIONAL BENEFITS
• Differentiate business
• Reduce staff down time
• Retain high quality staff
• Identify qualified staff to hire
• Minimize call back costs
• Fewer customer complaints
• Manage your risk
• Customer satisfaction/referrals
• Increased profitability
• Ability to sleep, knowing you did it right,
  the first time

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This Is Too Expensive!

• I dont have the time or resources to invest
  in these kinds of systems.

BPIs combined Accreditation/QA fee is .003 for
every dollar of revenue.
Accreditation/Quality Assurance adds about 15 to
the average 5,000 job.
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• David Warren
• National Director

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The Electric Gas Industries Association Is A
76 Year Old Non-profit Organization With A
Mission To Advance Energy Efficiency Renewable
Energy Solutions Through A Nationwide Network Of
Manufacturers, Utilities, Distributors And
Thousands Of Home Improvement Contractors.

• EGIA offers national member benefits including
• GEOSmart residential financing
• GEOSmart commercial financing
• Sales training / support materials
• EGIA Approved Contractor designation
• Discounted business insurance
  workers comp. /
  liability / auto / life / health

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Here Is What Our Survey Of Home Improvement
Businesses That Close 5 Million Plus In
Residential Business
1. 92 Offered Financing 2. 87 Had A
Presentation System 3. 90 Consistent Result
Oriented Sales Training

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RESULTS FROM AN INDEPENDENT FINANCING INDUSTRY
SURVEY

• Only 10 of homeowners cancel projects from
  contractors that offer and secure financing.
• More than half of the homeowners who completed
  remodeling projects costing at least 5,000,
  borrowed money to pay for the work.

Keep control of the sale by controlling where
your customers get their financing.
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EGIA Approved Dealer Training
Pitchbook Table Of Contents

• In Home Questionnaire
• Company Introduction / Story
• Company Certifications / Awards
• Independent Third Party Verification
• Manufacturer Product Information/ Warranty
• Photos of Products Previous Jobs
• Description Of Installation Process
• Pricing Options Worksheet
• Financing Information And Forms

Building a strong pitchbook and integrating
financing to close more sales.
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Residential Retrofit
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K
K
The Application As A Sales Tool

• Simple One Page Application
• Green Branding
• 3rd Party Validation

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Optional Sales Tools Sales
Book Inserts
Sales Book Inserts are available to explain the
available financing options to the customer.
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Revolving Payment Examples Using Available
Promotions
Green Package
Energy Saver Package
By using optional interest rates and payment
factors contractors can encourage homeowners to
invest in higher efficiency home improvements,
separate themselves from the pack increase
their margins.
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Residential Retrofit
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Commercial Leasing
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GEOSmart Payment Factor Sheet
GEOSmart Commercial Payment
Quoter
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www.egia.org/geosmart
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• Energy Efficiency Division
• City of Aspen Utilities Department
• Jeff Rice
• Utilities Energy Efficiency Manager
• 970.920.5118
• jeffr_at_ci.aspen.co.us

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Evolution

• City of Aspen (COA) utilities efficiency
  program
• Conservation element
• Efficiency Manager
• New Efficiency Programs
• Partnering/Collaboration

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What do we do

• Residential and Commercial ratepayer (customers)
  rebate and incentive programs
• City of Aspen buildings and facilities energy
  management
• Colorado Utility Efficiency Exchange
  (annual event)
• Education and outreach

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Where Are We Going in 2009

• Aspen Building Performance Initiative with
  a mission to lower energy consumption in
  commercial and residential applications
  through education and building performance
  improvements
• Partner with other energy providers to become a
  one-stop shop for information, trainings,
  certifications, promotions, etc. for energy
  consumption
• ENERGY STAR New Home Program support
• BPI and EGIA program creation and support

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Why this (BPI/EGIA) why now

• Address the renewable link
• Economic crisis
• Need for standard (BPI)
• Desire for energy efficiency
• Construction/contractor re-tooling
• Ratepayer needs
• Federal, State, and Local
  government support

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City of Aspen Whats Next

• City of Aspen Utilities Dept. as a resource and
  partner
• Education
• Create incentives/rebates
• Certification
• Tools
• Partnerships

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Upcoming Programs Trainings

• April 29/30 ENERGY STAR New Homes Program II
• Hosted _at_ ENERGY STAR New Home
• Funnel ideas/questions through Mary Kenyon,
  Program Manager
• Pitkinenergystar.com for updates/programs
• BPI Trainings schedule to be announced Soon!
• Business Cards for email notification
• Pitkinenergystar.com
• Email Jeff_at_pitkinenergystar.com
• Lauren_at_pitkinenergystar.com
• Mary_at_pitkinenergystar.com

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Thank You for ComingSee you in April!