Key Roles of the General Manager

1
Key Roles of the General Manager

• - Instigator
• - Priority setter
• - Integrator
• - Taskmaster
• - Organizational Architect
• - Communicator/Cultural Symbol
• - Politician

2
Tasks of the General Manager

• Creating and Maintaining Organizational Values
  and Norms
• Setting Strategic Direction and Objectives
• Negotiating with Stakeholders
• Developing and Allocating Resources and
  Capabilities
• Organizing the Firm
• Day-to-Day Operations

3
Lessons from Yellowtail Marine

• - There is never enough time
• - Tactical decisions often have important
  strategic implications
• Emergent strategy and 5 Ps
• - Any particular set of choices is framed by
• Individual preferences and values
• The organizations strategic and industrial
  context
• Wider institutional and cultural differences