FACILITIES MANAGEMENT

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FACILITIES MANAGEMENT
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FACILITIES MANAGEMENT

• Importance of the Store Environment
• Creating A Store Image or Personality
• Exterior Store Design
• Interior Store Design
• Store Security

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STORE ENVIRONMENT

• Affects store operation customer shopping
• Must consider the physical psychological
  environment and the impact on customers
  retailers employees and operation
• Psychological environment is the mental image the
  store produces in the consumers mind

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CREATING A STORE IMAGE OR PERSONALITY!!

• Important retail concern
• Difficult task
• Mental image created by
• General attributes or history
• Physical facilities/attributes
• Location
• Personnel
• Product lines
• Customer service
• Pricing policies
• Communication activities

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PHYSICAL ATTRIBUTES OF STORES EXTERNAL
INTERNAL ENVIRONMENT ARE KEY FACTORS TO CREATE
THE DESIRED IMAGE OR ATMOSPHERE

• Must consider
• Exterior (stores position on site, architectural
  design, storefront)
• Interior (general interior,store layout,
  displays)

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Creating a buying atmosphere .

• 1. Establish in the consumer a frame of mind that
  will promote a buying spirit.
• 2. Create a safe, attractive and comfortable
  shopping environment.
• 3. Use cues which appeal to the consumers five
  senses
• Sight
• Sound
• Scent
• Touch
• Taste

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Exterior Store DesignFirst Impressions Are IMP!!

• Consider
• Site position
• Store architecture
• Store signage
• Store front

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Interior Store DesignMust minimize operating
expenses while maximizing sales and customer
satisfaction

• Consider
• Store aesthetics how the store looks and feels
• Space planning
• Store layout
• Visual Merchandising

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Store Security

• Customer, employee and supplier theft
• Techniques used by shoplifters
• Methods used to secure the store
• Usefulness of store security devices
• How to detect and apprehend a shoplifter
• Managing the store to deter/prevent crime